Growth Marketing Specialist

Communicate Recruitment; Cape Town; On-site; ZAR 800,000 - 1,200,000; Full time

Job summary

Communicate Recruitment in Cape Town seeks a Growth Marketing leader to develop scalable strategies that drive acquisition, engagement, retention, and revenue growth.

You will optimise funnels, run experiments, manage multi-channel campaigns, and work with analytics and automation tools. This role emphasizes data-driven decision making and continuous improvement.

Qualifications

• Minimum 3–5+ years in Growth/Digital Marketing or related field.
• Proven success in driving acquisition, engagement, retention, and revenue growth.
• Experience managing multi-channel campaigns and analysing performance data.
• Exposure to marketing automation platforms and CRM systems; advantageous if SaaS or eCommerce.

Responsibilities

• Develop scalable growth marketing strategies across channels.
• Drive customer acquisition, engagement, retention, and revenue growth.
• Optimise conversion funnels and lifecycle campaigns.
• Run data-driven experiments and A/B tests to improve metrics.
• Collaborate with cross-functional teams to enhance customer experiences.

Skills

Growth strategy

A/B testing

Analytics & reporting

Customer lifecycle

Lifecycle marketing

Cross-functional collaboration

Paid media

SEO & content marketing

Email marketing

Education

Marketing degree

Tools

GA4

Looker Studio

Mixpanel

Amplitude

HubSpot

Salesforce

Marketo

Braze

Klaviyo

Job description

Expect opportunities that include:

Developing and executing scalable growth marketing strategies Driving customer acquisition, engagement, retention, and revenue growth Optimising conversion funnels and customer lifecycle campaigns Running data-driven experiments and A/B tests Analysing performance metrics and identifying growth opportunities Managing multi-channel growth initiatives and budgets Collaborating with cross-functional teams to enhance customer experiences Leveraging analytics, automation, and personalisation to improve results Reporting on growth performance and business impact Keeping up to date with emerging growth marketing trends and tools

Education:

Diploma or Degree in Marketing, Digital Marketing, Business, Communications, Economics, or a related field

Experience:

Minimum 3-5+ years of experience in Growth Marketing, Performance Marketing, Digital Marketing, Demand Generation, or a related field Proven success in developing and executing growth strategies that drive customer acquisition, engagement, retention, and revenue growth Experience managing multi-channel marketing campaigns and analysing performance data to drive optimisation Experience working with marketing automation platforms, CRM systems, and customer lifecycle marketing initiatives Exposure to product-led growth, SaaS, subscription-based businesses, or eCommerce environments will be advantageous

Skills:

Strong understanding of customer acquisition, retention, lifecycle marketing, conversion rate optimisation, and growth frameworks Proficiency in analytics and reporting platforms such as Google Analytics 4 (GA4), Looker Studio, Mixpanel, Amplitude, or similar tools Strong analytical and problem-solving skills with the ability to interpret data and translate insights into actionable growth strategies Experience conducting A/B testing, funnel analysis, customer journey mapping, and conversion optimisation initiatives Knowledge of paid media, SEO, content marketing, email marketing, CRM, marketing automation, and customer engagement strategies Experience with platforms such as HubSpot, Salesforce, Marketo, Braze, Klaviyo, or similar CRM and automation tools Excellent communication, stakeholder management, and cross-functional collaboration skills Commercially minded with a strong focus on measurable outcomes, experimentation, and continuous improvement Relevant certifications in Google Analytics, HubSpot, Growth Marketing, Digital Marketing, or related disciplines will advantageous