Product Marketing Manager

Communicate Finance; Wes-Kaap; Presencial; ZAR 420.000 - 660.000; Jornada completa

Descripción de la vacante

Communicate Finance is seeking a marketing professional with 3+ years in Product Marketing or related roles in South Africa. You will develop and execute go-to-market strategies, craft compelling product positioning and value messaging, and perform market, customer, and competitor analysis to identify growth opportunities.

You will collaborate with Product, Sales, Marketing and Commercial teams to launch initiatives that drive demand and adoption, translating insights into actionable plans and

Formación

• Go-to-market strategies development and execution.
• Strong product positioning, messaging, and value proposition development.
• Ability to conduct market, customer and competitor analysis.
• Experience collaborating with Product, Sales, Marketing and Commercial teams.
• Strong communication, presentation and stakeholder management skills.
• Commercial mindset with the ability to translate insights into growth opportunities.

Conocimientos

Go-to-market strategies

Product positioning & messaging

Market, customer & competitor analysis

Cross-functional collaboration (Prod,

Educación

Relevant degree in Marketing/Business/Commerce/Communications

Descripción del empleo

What We're Looking For:

• Relevant degree in Marketing, Business, Commerce, Communications, or a related field
• Minimum 3+ years of experience in Product Marketing, Marketing, Product Management, or a related discipline
• Experience developing and executing go-to-market strategies
• Strong understanding of product positioning, messaging, and value proposition development
• Ability to conduct market, customer, and competitor analysis
• Experience collaborating with Product, Sales, Marketing, and Commercial teams
• Strong communication, presentation, and stakeholder management skills
• Commercial mindset with the ability to translate insights into growth opportunities

Preferred Experience:

• Product launches and go-to-market execution
• Customer segmentation and audience development
• Sales enablement and product adoption initiatives
• Market research and competitive intelligence
• Digital marketing and demand generation exposure
• Experience within SaaS, Technology, E-commerce, FinTech, PropTech, Telecommunications, or Professional Services environments