Brand Marketing Coordinator (Paarl)

Placements24; Paarl; Hybrid; ZAR 240,000 - 360,000; Full time

Benefits offered by this job

Medical aid contributions

Annual performance bonus

Professional development opportunities

Hybrid work model

Paarl location experience

Job summary

Placements24 is recruiting a Brand Marketing Coordinator for a premium wine estate in Paarl, Western Cape. You will support brand marketing strategies, create engaging content, manage social media, and assist events and campaigns under the Marketing Manager.

This hybrid role blends office collaboration with remote flexibility and offers hands-on experience in hospitality and wine marketing. The ideal candidate is detail-oriented, creative, with strong communication skills and a passion for

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or related field.
• 0-3 years of marketing/brand experience; internships considered.
• Excellent written and verbal communication skills.
• Proficiency with social media platforms and content creation tools.

Responsibilities

• Assist in developing and executing brand marketing plans and campaigns.
• Create engaging content for social media, website, and newsletters.
• Schedule, publish, and monitor social posts; engage with audience.

Skills

Written & verbal communication

Social media proficiency

Organizational skills

Creative thinking

Team collaboration

Education

Bachelor's degree in Marketing

Tools

Canva

Adobe Creative Suite

Job description

About the Role

Our client, a premium wine estate and hospitality provider, is seeking a vibrant and organized Brand Marketing Coordinator to support their marketing efforts. This role is based in the historic town of Paarl, Western Cape , and operates on a hybrid model, combining office-based responsibilities with the flexibility of remote work. The Brand Marketing Coordinator will assist in the execution of brand marketing strategies, focusing on creating engaging content, managing social media, supporting events, and coordinating marketing campaigns. You will work closely with the Marketing Manager to ensure brand consistency across all touchpoints and help drive brand awareness and customer engagement. The ideal candidate is passionate about marketing, possesses excellent communication and organizational skills, and has a creative flair. This is an excellent entry-level to mid-level opportunity for someone looking to build a career in brand marketing within the dynamic hospitality and wine industry. You will gain hands-on experience across various marketing disciplines and contribute directly to the success of a well-regarded brand.

Key Responsibilities

• Assist in the development and execution of brand marketing plans and campaigns.
• Create engaging content for social media platforms, website, and email newsletters.
• Schedule and publish social media posts, monitor engagement, and respond to comments and inquiries.
• Support the planning and execution of marketing events, promotions, and partnerships.
• Coordinate with internal teams (e.g., sales, hospitality, winemaking) to gather content and ensure brand alignment.
• Assist in managing marketing collateral inventory and distribution.
• Conduct market research and competitor analysis to identify opportunities.
• Track and report on key marketing metrics, such as website traffic, social media engagement, and campaign performance.
• Maintain and update marketing databases and contact lists.
• Provide administrative support to the marketing department as needed.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• 0-3 years of experience in marketing, brand management, or a related field. Internships are considered.
• Excellent written and verbal communication skills.
• Proficiency in social media platforms and content creation tools.
• Strong organizational and time-management skills, with the ability to manage multiple tasks.
• Creative thinking and a keen eye for detail.
• Basic understanding of marketing principles and digital marketing channels.
• Experience with design software (e.g., Canva, Adobe Creative Suite) is a plus.
• Ability to work independently and collaboratively within a team environment.
• Familiarity with the wine or hospitality industry is an advantage.

Benefits

• Our client offers a competitive starting salary and a comprehensive benefits package, including medical aid contributions and an annual performance bonus.
• Employees enjoy access to professional development opportunities, including relevant training courses and workshops.
• The hybrid work model provides a good balance between in-office collaboration and remote flexibility.
• You will be part of a passionate and dedicated team, working in a beautiful and inspiring environment in Paarl, Western Cape .
• This role offers excellent potential for career growth and advancement within the company's marketing department.