Email Marketing Automation Specialist (Remote)

Placements24; Gqeberha; Hybrid; ZAR 360,000 - 600,000; Full time

Benefits offered by this job

Competitive salary

Health insurance

Paid time off

Remote work

Professional development

Access to tools

Flexible schedule

Job summary

Placements24 is seeking an Email Marketing Automation Specialist to join our fully remote marketing team. You will design, implement, and optimize automated email campaigns that nurture leads, engage customers, and drive conversions across platforms like HubSpot, Marketo, or similar.

The ideal candidate has at least 3 years in email marketing, strong technical aptitude, and a data-driven mindset. You will craft targeted journeys, segment audiences, and continually test and refine communications

Qualifications

• Bachelor's degree in Marketing, Communications, CS or related field.
• 3+ years of email marketing experience with a focus on automation platforms.
• Experience designing and implementing complex automated email workflows.
• Proficiency with major automation platforms (HubSpot, Marketo, Pardot, ActiveCampaign).
• Strong understanding of email deliverability, segmentation, and testing.

Responsibilities

• Design, build, test, and deploy automated email workflows and campaigns.
• Develop segmentation strategies for targeted, personalized communications.
• Create compelling email content and subject lines, ensuring brand consistency.
• Monitor performance metrics and generate actionable insights.
• Conduct A/B testing to optimize subject lines, content, CTAs, and send times.
• Ensure compliance with regulations (GDPR/CAN-SPAM) and collaborate with marketing teams.
• Troubleshoot delivery issues and stay current with email marketing trends.

Skills

Marketing automation

A/B testing

Data analysis

Campaign optimization

Communication

Education

Bachelor's degree in Marketing/Communications/CS

Tools

HubSpot

Marketo

Pardot

ActiveCampaign

HTML/CSS

Job description

About the Role

Our client is searching for a meticulous and innovative Email Marketing Automation Specialist to join their fully remote marketing team. In this entirely remote role, you will be responsible for designing, implementing, and optimizing automated email marketing campaigns that nurture leads, engage customers, and drive conversions. You will leverage marketing automation platforms to build complex customer journeys, segment audiences, and personalize communication at scale. The ideal candidate possesses a strong technical aptitude, a deep understanding of email marketing best practices, and a passion for data-driven optimization. This is an exceptional opportunity to play a key role in our customer communication strategy and thrive in a flexible, remote-first environment.

Key Responsibilities

• Design, build, test, and deploy automated email marketing workflows and campaigns using platforms like HubSpot, Marketo, or similar.
• Develop segmentation strategies to deliver targeted and personalized email communications to different audience segments.
• Create compelling email content and subject lines, ensuring brand consistency and adherence to best practices.
• Monitor campaign performance, analyze key metrics (open rates, click-through rates, conversion rates), and provide regular reports with actionable insights.
• Conduct A/B testing on various email elements (subject lines, content, CTAs, send times) to optimize performance.
• Ensure email compliance with relevant regulations (e.g., GDPR, CAN-SPAM).
• Collaborate with the marketing team to align email campaigns with broader marketing strategies and product launches.
• Troubleshoot any issues related to email delivery, platform functionality, or campaign execution.
• Stay current with email marketing trends, automation technologies, and deliverability best practices.

Requirements

• Bachelor's degree in Marketing, Communications, Computer Science, or a related field.
• Minimum of 3 years of experience in email marketing, with a strong focus on marketing automation platforms.
• Proven experience designing and implementing complex automated email workflows.
• Proficiency with at least one major marketing automation platform (e.g., HubSpot, Marketo, Pardot, ActiveCampaign).
• Strong understanding of email marketing principles, deliverability, and segmentation techniques.
• Excellent copywriting and editing skills, with the ability to craft engaging email content.
• Analytical mindset with strong data interpretation skills.
• Experience with A/B testing and campaign optimization.
• Ability to work independently and manage multiple projects in a remote setting.
• Familiarity with HTML/CSS for email template customization is a plus.

Benefits

• Competitive salary package and potential for performance bonuses.
• Comprehensive health, dental, and vision insurance plans.
• Generous vacation, sick leave, and holiday benefits.
• Opportunities for continuous learning and professional development in marketing automation.
• A fully remote work environment offering significant flexibility.
• Access to leading marketing automation software and resources.
• A supportive and collaborative team culture focused on growth and innovation.