Head of Digital Strategy & E-commerce Operations

Placements24; Klerksdorp; Hybrid; ZAR 1,000,000 - 2,000,000; Full time

Benefits offered by this job

Stock options

Remote-friendly

Health & wellness benefits

Home office stipend

Learning opportunities

Job summary

Placements24 is seeking a Head of Digital Strategy & E-commerce Operations to define and execute the company’s digital strategy while overseeing all e-commerce operations. The role is fully remote, enabling leadership across a diverse, fast-paced online business and a flexible, results-driven culture.

The candidate should bring a proven track record in scaling e-commerce, strong leadership, and the ability to drive online revenue growth across digital channels.

Qualifications

• Master's degree in Marketing, MBA, or Digital Media.
• 10+ years in digital marketing and e-commerce, incl. 5+ in leadership.
• Proven track record growing online revenue.
• Deep knowledge of e-commerce platforms, marketing channels, and analytics.
• Experience managing online operations and fulfillment.
• Strong leadership and communication skills.
• Ability to work fully remotely in a fast-paced environment.
• Experience in retail or DTC brands desirable.
• Passion for digital innovation and exceptional customer journeys.

Responsibilities

• Develop and implement a comprehensive digital strategy to boost online sales.
• Oversee day-to-day e-commerce operations including website and fulfillment.
• Lead digital marketing initiatives (SEO, SEM, social, email, content).
• Analyze site performance, user behavior, and sales data for growth.
• Manage the e-commerce platform for a seamless user experience.
• Develop and manage the e-commerce budget and tech investments.
• Stay updated on digital trends and best practices.
• Collaborate with product, marketing, and logistics teams.
• Identify strategies to improve acquisition, retention, lifetime value.
• Drive innovation in online customer experience and efficiency.

Skills

Digital strategy

E-commerce management

Leadership

Analytics

Communication

Executive presence

Remote work experience

Education

Master's degree

Tools

SEO/SEM platforms

Google Analytics

CRM platforms

Job description

About the Role

Our client, a rapidly growing online retailer with a diverse product catalog, is seeking an innovative and experienced Head of Digital Strategy & E-commerce Operations to lead their digital presence. This role is fully remote, enabling us to attract top talent and foster a flexible, results-driven work environment. You will be responsible for defining and executing the company's overall digital strategy, overseeing all aspects of e-commerce operations, and driving online sales growth. This includes managing the website, digital marketing efforts, customer experience, and operational logistics for online fulfillment. The ideal candidate is a strategic thinker with a proven track record in scaling e-commerce businesses and leveraging digital channels for maximum impact. This is a senior leadership opportunity to shape the future of our client's online business from anywhere.

Key Responsibilities

• Develop and implement a comprehensive digital strategy to enhance brand visibility, customer engagement, and online sales.
• Oversee all day-to-day e-commerce operations, including website management, order fulfillment, and customer service.
• Lead digital marketing initiatives, including SEO, SEM, social media marketing, email marketing, and content strategy.
• Analyze website performance, user behavior, and sales data to identify opportunities for optimization and growth.
• Manage the e-commerce platform, ensuring a seamless and intuitive user experience for customers.
• Develop and manage the e-commerce operational budget, including marketing spend and technology investments.
• Stay abreast of emerging digital trends, technologies, and best practices in e-commerce.
• Collaborate with cross-functional teams (e.g., product development, marketing, logistics) to ensure alignment and effective execution of digital initiatives.
• Identify and implement strategies to improve customer acquisition, retention, and lifetime value.
• Drive innovation in online customer experience and operational efficiency.

Requirements

• Master's degree in Marketing, Business Administration, Digital Media, or a related field.
• Minimum of 10 years of progressive experience in digital marketing and e-commerce management, with at least 5 years in a senior leadership role.
• Proven track record of successfully developing and executing digital strategies that drive significant online revenue growth.
• Deep understanding of e-commerce platforms, digital marketing channels, and analytics tools.
• Experience managing online operations, including website optimization, fulfillment logistics, and customer service for e-commerce.
• Strong leadership, strategic thinking, and analytical skills.
• Excellent communication and presentation abilities, with experience presenting to executive teams.
• Demonstrated ability to work effectively in a fully remote, fast-paced environment.
• Experience in retail or direct-to-consumer (DTC) brands is highly desirable.
• Passion for digital innovation and creating exceptional online customer journeys.

Benefits

This is a fully remote position offering exceptional flexibility. Our client offers a highly competitive executive salary, substantial stock options, and comprehensive health and wellness benefits. Employees have access to continuous learning opportunities, including online courses, workshops, and conference attendance. We foster a collaborative and innovative remote culture where your contributions are valued and impactful. A generous home office stipend is provided to ensure a productive and comfortable remote workspace.