Head of Digital Marketing Strategy and Growth

Placements24; Benoni; Hybrid; ZAR 700,000 - 1,000,000; Full time

Benefits offered by this job

Competitive salary

Health and wellness benefits

Professional development including培训置信

Vibrant Benoni office

Work-life balance culture

Job summary

Placements24 is seeking an experienced Lead Digital Marketing Strategist to shape and execute cross-channel campaigns from our Benoni office. You will drive brand awareness, customer acquisition, and engagement across SEO, SEM, social media, and email marketing, while guiding a team of marketing professionals.

The role requires a proven track record in developing successful campaigns, strong analytical capabilities, and collaboration with sales and product teams.

Qualifications

• Minimum of 6+ years in digital marketing with a proven track record.
• Experience in leading and managing a marketing team.
• Deep knowledge of SEO, SEM, social media, content and email marketing.
• Proficient in Google Analytics and Adobe Analytics.
• Strong CRM and marketing automation experience.

Responsibilities

• Develop and implement innovative digital marketing strategies aligned with business goals.
• Manage all channels: SEO, SEM, social media, content, email, and affiliate marketing.
• Lead and mentor a team of digital marketing specialists.
• Conduct market research and competitive analysis.
• Analyze campaign data, generate reports, provide insights.
• Manage the digital marketing budget effectively.
• Collaborate with sales, product and creative teams.
• Stay updated with latest digital marketing trends and tools.

Skills

Digital strategy

Team leadership

SEO/SEM

Analytics

CRM & automation

Budget management

Content marketing

Social media

Tools

Google Analytics

Adobe Analytics

CRM systems

Marketing automation

Job description

Placements24 is seeking an experienced Lead Digital Marketing Strategist to shape and execute cross-channel campaigns from our Benoni office. You will drive brand awareness, customer acquisition, and engagement across SEO, SEM, social media, and email marketing, while guiding a team of marketing professionals.

The role requires a proven track record in developing successful campaigns, strong analytical capabilities, and collaboration with sales and product teams.