Digital Marketing Strategist: Growth & Analytics Lead

Placements24; Vereeniging; On-site; ZAR 420,000 - 780,000; Full time

Benefits offered by this job

Competitive salary

Health, dental and vision insurance

Generous annual leave

Professional development opportunities

Office in Vereeniging

Team-building events

Access to latest marketing tech

Job summary

Placements24 is seeking a highly strategic Digital Marketing Strategist to join our team in Vereeniging, Gauteng. The role focuses on developing and overseeing comprehensive digital marketing strategies to boost online presence, generate qualified leads, and meet business objectives.

You will drive SEO, SEM, content marketing, social media, email marketing, and analytics, translating data into actionable plans, optimizing budgets, and collaborating across departments for cohesive campaigns in

Qualifications

• Proven experience in digital marketing strategy roles.
• Hands-on with SEO, SEM, Google Analytics and social media.
• Strong analytical skills and data-driven decision making.
• Excellent communication and project management.
• Experience with A/B testing and CRO strategies.
• Bachelor's degree in Marketing or related field.

Responsibilities

• Develop and implement overarching digital marketing strategies.
• Oversee SEO, SEM, content marketing, social media, and email marketing.
• Conduct market research, competitor analysis, and audience segmentation.
• Analyze website traffic and campaign performance with Google Analytics.
• Manage and optimize digital advertising budgets.
• Collaborate with content creators, designers, and developers.
• Stay updated on digital marketing trends and best practices.
• Develop strategies for lead generation, nurturing, and conversion.
• Report performance to senior management with insights.
• Ensure a seamless user experience across digital touchpoints.

Skills

Strategic thinking

Analytical skills

Communication skills

Project management

A/B testing

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

SEO

SEM

Email marketing software

Social media platforms

Job description

Placements24 is seeking a highly strategic Digital Marketing Strategist to join our team in Vereeniging, Gauteng. The role focuses on developing and overseeing comprehensive digital marketing strategies to boost online presence, generate qualified leads, and meet business objectives.

You will drive SEO, SEM, content marketing, social media, email marketing, and analytics, translating data into actionable plans, optimizing budgets, and collaborating across departments for cohesive campaigns in