Head of Digital Marketing & Growth

Placements24; George; On-site; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Salary + bonuses

George office

Professional development

Medical aid

Retirement fund

Annual leave

Job summary

Placements24 in George, Western Cape, is hiring a strategic Lead Digital Marketing Strategist to drive the company’s online presence from its George office. You will oversee multi-channel campaigns to boost brand awareness, customer acquisition, and revenue growth while leading a small but growing team.

The ideal candidate has 7+ years in digital marketing with leadership experience and a deep understanding of SEO, SEM, social media, content, and email marketing.

Qualifications

• Bachelor's degree in Marketing, Business, Communications.
• 7+ years in digital marketing with leadership experience.
• Proven data-driven digital marketing strategies.
• Expertise in SEO, SEM, social media, content, and email.
• Strong analytics with Google Analytics.

Responsibilities

• Develop and implement overarching digital marketing strategies.
• Manage paid and organic channels incl. SEO/SEM.
• Oversee content across platforms.
• Analyze performance data and present insights to senior management.
• Manage the marketing budget for ROI.
• Lead and mentor the digital marketing team.
• Stay current with emerging digital marketing trends.
• Collaborate with sales and product teams.
• Monitor competitor activities and differentiate.

Skills

SEO

SEM

Social media

Content marketing

Email marketing

Marketing analytics

Leadership

Budget management

CRM

Marketing automation

Data-driven strategies

Education

Bachelor's degree in Marketing, Business, Communications

Tools

Google Analytics

Job description

Placements24 in George, Western Cape, is hiring a strategic Lead Digital Marketing Strategist to drive the company’s online presence from its George office. You will oversee multi-channel campaigns to boost brand awareness, customer acquisition, and revenue growth while leading a small but growing team.

The ideal candidate has 7+ years in digital marketing with leadership experience and a deep understanding of SEO, SEM, social media, content, and email marketing.