Head of Digital Marketing & E-commerce

Dante Personnel; Germiston; On-site; ZAR 900,000 - 1,200,000; Full time

Job summary

Dante Personnel is seeking a seasoned Head of Digital Marketing in Gauteng to lead the overall digital marketing and e-commerce strategy. You will build and develop a high-performing team, drive online sales, and optimise conversion across channels.

The role requires proven experience managing marketing budgets and delivering ROAS targets, with a strong background in performance marketing, SEO, PPC, email and social media. Strategic, data-driven decision-making is essential.

Qualifications

• 8-10+ years in digital marketing with senior leadership
• Proven experience leading digital marketing teams and managing budgets
• Growing e-commerce revenue and online sales
• Strong knowledge of performance marketing, SEO, PPC and analytics
• Experience with DTC e-commerce and CRO
• Strong commercial, analytical and strategic decision-making abilities
• Relevant Marketing, Digital Marketing or Business qualification

Responsibilities

• Develop and lead the overall digital marketing and e-commerce strategy
• Manage and develop the digital marketing team
• Drive online sales, customer acquisition and website conversion rates
• Oversee paid advertising, SEO, PPC, email marketing and social media strategies
• Manage marketing budgets and monitor ROAS, CAC and campaign profitability
• Implement strategies to improve customer retention and e-commerce performance
• Establish departmental KPIs and report on commercial results

Skills

Senior leadership

Team management

Budget management

E-commerce growth

Performance marketing

SEO

PPC

Digital analytics

Education

Marketing/Digital Marketing qualification

Job description

Minimum requirements:

• 8-10+ years of digital marketing experience, including senior leadership
• Proven experience managing digital marketing teams and budgets
• Demonstrated success in growing e-commerce revenue and online sales
• Strong knowledge of performance marketing, SEO, PPC and digital analytics
• Experience with DTC e-commerce and conversion rate optimisation
• Strong commercial, analytical and strategic decision-making abilities
• Relevant Marketing, Digital Marketing or Business qualification

Key Responsibilities

• Develop and lead the overall digital marketing and e-commerce strategy
• Manage and develop the digital marketing team
• Drive online sales, customer acquisition and website conversion rates
• Oversee paid advertising, SEO, PPC, email marketing and social media strategies
• Manage marketing budgets and monitor ROAS, CAC and campaign profitability
• Implement strategies to improve customer retention and e-commerce performance
• Establish departmental KPIs and report on commercial results