Head of Digital Marketing

Pedros; Durban; Presencial; ZAR 1.200.000 - 2.100.000; Jornada completa

Descripción de la vacante

Pedros in Durban seeks a commercially driven Head of Digital Marketing to lead our group's digital growth across brands. This senior role combines strategic leadership with hands‑on digital expertise to deliver profitable growth and exceptional customer experiences.

You will own digital strategy, drive customer acquisition, retention and ROI, manage budgets, and mentor the digital marketing team while collaborating with Brand, Creative, Operations and Tech to maximise performance.

Formación

• 8–10+ years of experience in digital marketing with leadership responsibilities.
• Strong track record delivering measurable commercial growth via digital channels.
• Expertise in performance marketing, paid media, SEO, CRM, loyalty programs and optimization.
• Experience managing budgets, agencies and cross-functional teams.
• Commercial acumen to evaluate ROI, CAC and customer lifetime value.

Responsabilidades

• Develop and execute digital marketing strategies aligned with Group and brand objectives.
• Drive customer acquisition, retention, digital sales growth and ROI.
• Lead digital marketing budgets, investment planning and performance optimization.
• Identify opportunities to improve conversion, engagement and lifetime value.
• Collaborate with Brand and Creative teams to deliver effective campaigns.

Conocimientos

Digital marketing leadership

Performance marketing

Budget management

CRM & loyalty

Data analytics

Team leadership

Educación

Degree in Marketing or related field

Descripción del empleo

We are looking for a commercially driven and innovative Head of Digital Marketing to lead our Group's digital growth strategy across our expanding portfolio of brands.

This senior leadership role will be responsible for driving measurable commercial growth through digital marketing, customer acquisition, retention, loyalty and performance optimisation.

The successful candidate will combine strategic thinking with hands‑on digital expertise, using customer insights, technology and data‑driven marketing to deliver profitable growth and exceptional customer experiences.

Key Responsibilities

Digital Strategy & Commercial Growth

• Develop and execute digital marketing strategies aligned with Group and individual brand objectives.
• Drive customer acquisition, retention, digital sales growth and return on marketing investment.
• Lead digital marketing budgets, investment planning and performance optimisation.
• Identify opportunities to improve customer conversion, engagement and lifetime value.

Performance Marketing & Digital Channels

• Oversee paid media, SEO, social media, digital content and influencer marketing strategies.
• Optimise campaign performance across digital platforms to maximise reach, conversion and commercial returns.
• Collaborate with Brand and Creative teams to deliver engaging, consistent and effective campaigns.
• Drive continuous improvement through campaign analytics, testing and optimisation.

CRM, Loyalty & Customer Experience

• Lead CRM, customer segmentation and loyalty initiatives to strengthen customer relationships.
• Develop targeted customer engagement strategies that increase purchase frequency and retention.
• Optimise digital customer journeys across websites, applications, online ordering and delivery platforms.
• Leverage customer insights and first-party data to improve personalisation and marketing effectiveness.

Digital Innovation & Analytics

• Partner with Technology and Operations to enhance digital platforms, marketing technology and customer experiences.
• Identify opportunities to leverage AI, automation and emerging digital technologies.
• Establish performance dashboards and reporting frameworks to measure digital marketing effectiveness.
• Translate marketing analytics into actionable commercial insights and recommendations.

Leadership & Stakeholder Management

• Lead, develop and mentor the Digital Marketing team.
• Manage external agencies, technology partners and specialist service providers.
• Collaborate with senior stakeholders across Marketing, Operations, Finance, Technology and Home Delivery.
• Drive accountability, innovation and consistent execution across multiple brands.

Minimum Requirements

• Relevant degree or equivalent demonstrated expertise in Marketing, Digital Marketing, Commerce, Analytics or a related discipline.
• 8–10+ years' experience in digital marketing, including significant leadership and strategic management responsibilities.
• Proven track record of delivering measurable commercial growth through digital marketing initiatives.
• Strong expertise in performance marketing, paid media, SEO, CRM, loyalty programmes, marketing analytics and conversion optimisation.
• Experience managing digital marketing budgets, agencies and cross‑functional teams.
• Strong commercial acumen, with the ability to evaluate marketing ROI, customer acquisition costs and customer lifetime value.
• Experience implementing digital marketing technology, automation and data-driven customer engagement strategies.
• Sound understanding of customer data protection, POPIA and responsible digital marketing practices.
• Experience within QSR, retail, hospitality, FMCG or multi‑brand consumer environments will be advantageous.

Key Competencies

• Strategic and commercially focused thinking.
• Strong analytical and data-driven decision-making.
• Customer‑centric approach to digital innovation.
• Excellent leadership and stakeholder engagement skills.
• Ability to influence across multiple business functions.
• Results‑driven, adaptable and comfortable operating in a fast‑paced, growing organisation.

Why Join Pedros?

This is an opportunity to play a key leadership role in shaping the digital future of one of South Africa's growing restaurant groups. You will influence how our brands connect with customers, drive digital innovation and contribute directly to the commercial growth of the business.