Brand & Growth Marketing Director

Pedros; Durban; Vor Ort; ZAR 1.200.000 - 2.000.000; Vollzeit

Zusammenfassung

Pedros is seeking a dynamic Head of Marketing to lead the brand and commercial marketing agenda across South Africa and international markets. The role blends brand leadership with business growth, consumer insights and strategic implementation.

You will shape brand positioning, drive campaigns, manage budgets and collaborate with operations, digital and supply chain to deliver measurable results. This senior leadership opportunity targets a fast-growing restaurant brand with international

Qualifikationen

• Relevant degree or diploma in Marketing, Business or a related discipline, or equivalent demonstrated professional experience.
• 8–10+ years of progressive marketing experience, including substantial senior brand leadership and people management experience.
• Proven experience developing and executing successful brand and commercial marketing strategies.
• Experience within QSR, food service, multi-site retail or FMCG environments, with QSR or multi-site trading exposure strongly preferred.
• Demonstrated ability to deliver measurable commercial results through integrated marketing campaigns.
• Strong understanding of brand management, consumer insights, customer acquisition, loyalty and digital marketing.
• Experience managing significant marketing budgets, external agencies and cross-functional teams.
• Strong commercial acumen, analytical capability and strategic decision-making skills.
• Experience supporting multi-site operations, restaurant openings or regional marketing initiatives will be advantageous.
• International marketing exposure will be advantageous.

Aufgaben

• Develop and execute the Pedros brand marketing strategy, aligned with business growth objectives.
• Strengthen brand positioning, differentiation and customer engagement across all markets.
• Identify opportunities to drive customer acquisition, purchase frequency, brand loyalty and revenue growth.
• Translate consumer insights and market trends into commercially effective marketing initiatives.
• Develop annual marketing plans, strategic campaigns and growth roadmaps.
• Lead national, regional and local store marketing campaigns across traditional and digital channels.
• Oversee brand activations, promotional campaigns, restaurant openings and product launches.
• Partner with Digital Marketing and Creative teams to deliver impactful, integrated campaigns.
• Ensure consistent brand positioning and customer experiences across all marketing touchpoints.
• Drive marketing initiatives that support restaurant traffic, sales growth and customer retention.
• Analyse consumer behaviour, competitor activity and market trends to identify growth opportunities.
• Collaborate with New Product Development, Operations and Supply Chain on product innovation and promotional strategies.
• Identify opportunities to enhance customer experience, brand relevance and competitive positioning.
• Use customer feedback and market intelligence to inform strategic marketing decisions.
• Manage marketing budgets, investment planning and resource allocation.
• Measure campaign effectiveness, marketing ROI and contribution to commercial performance.
• Develop business cases for marketing investments, partnerships and strategic initiatives.
• Monitor marketing performance and provide actionable insights to executive leadership.
• Lead, coach and develop a high-performing marketing team.
• Partner with Operations, Finance, Digital, Technology and other business functions to deliver integrated marketing initiatives.
• Manage relationships with external agencies, media partners and service providers.
• Drive accountability, collaboration and consistent execution across the business.

Kenntnisse

Brand strategy

Commercial acumen

Leadership

People management

Consumer insights

Digital marketing

Stakeholder management

Analytical thinking

Strategic thinking

Cross-functional collaboration

Industry knowledge (QSR/FMCG)

Ausbildung

Marketing/Business degree or equivalent

Jobbeschreibung

Pedros is seeking a dynamic Head of Marketing to lead the brand and commercial marketing agenda across South Africa and international markets. The role blends brand leadership with business growth, consumer insights and strategic implementation.

You will shape brand positioning, drive campaigns, manage budgets and collaborate with operations, digital and supply chain to deliver measurable results. This senior leadership opportunity targets a fast-growing restaurant brand with international