Head of Digital Growth & Marketing

Pedros Chicken; Durban; On-site; ZAR 1,800,000 - 2,800,000; Full time

Job summary

Pedros Chicken is seeking a commercially driven, innovative Head of Digital Marketing to lead the group’s digital growth strategy across its expanding portfolio of brands. The role demands strategic thinking, hands-on digital expertise, and a focus on customer insights, technology and data-driven marketing to deliver profitable growth and exceptional customer experiences.

The candidate will oversee digital strategy, performance marketing, CRM, loyalty, analytics and leadership across multiple

Qualifications

• Relevant degree or equivalent demonstrated expertise in Marketing, Digital Marketing, Commerce, Analytics or related discipline.
• 8–10+ years' experience in digital marketing with leadership and strategic responsibilities.
• Proven track record of delivering measurable commercial growth through digital marketing initiatives.
• Strong expertise in performance marketing, paid media, SEO, CRM, loyalty programmes, analytics and conversion optimisation.
• Experience managing digital marketing budgets, agencies and cross-functional teams.
• Strong commercial acumen, with ability to evaluate marketing ROI, CAC and CLV.
• Experience implementing digital marketing technology, automation and data-driven customer engagement strategies.
• Knowledge of POPIA and responsible digital marketing practices.
• Experience within QSR, retail, hospitality, FMCG or multi-brand environments advantageous.

Responsibilities

• Develop and execute digital marketing strategies aligned with brand objectives.
• Drive customer acquisition, retention, digital sales growth and ROI.
• Lead digital marketing budgets, investment planning and performance optimisation.
• Identify opportunities to improve conversion, engagement and lifetime value.
• Oversee paid media, SEO, social media, content and influencer strategies.
• Optimize campaign performance across platforms for reach and returns.
• Collaborate with Brand and Creative teams for engaging campaigns.
• Drive analytics, testing and optimisation to improve results.
• Lead CRM, segmentation and loyalty initiatives to strengthen relationships.
• Develop targeted engagement strategies to increase purchase frequency.
• Optimise digital journeys across websites, apps, ordering and delivery platforms.
• Leverage first-party data to improve personalisation and marketing effectiveness.
• Partner with Technology and Ops to enhance platforms and marketing tech.
• Identify opportunities to leverage AI, automation and new technologies.
• Establish dashboards and reporting frameworks to measure effectiveness.
• Translate analytics into actionable commercial insights and recommendations.
• Lead, develop and mentor the Digital Marketing team.
• Manage external agencies and partners.
• Collaborate with senior stakeholders across Marketing, Ops, Finance, Tech and Delivery.
• Drive accountability, innovation and consistent execution across brands.

Skills

Digital marketing

Leadership

Analytics

Performance marketing

Education

Marketing degree or related

Job description

Pedros Chicken is seeking a commercially driven, innovative Head of Digital Marketing to lead the group’s digital growth strategy across its expanding portfolio of brands. The role demands strategic thinking, hands-on digital expertise, and a focus on customer insights, technology and data-driven marketing to deliver profitable growth and exceptional customer experiences.

The candidate will oversee digital strategy, performance marketing, CRM, loyalty, analytics and leadership across multiple