Head of Content

Ambitions Travel Recruitment & Training; Wes-Kaap; Hybrid; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Generous annual leave

Birthday leave

Travel benefit after five years

Preferential stay rates

Maternity and paternity packages

Time off on your birthday

Job summary

Ambitions Travel Recruitment & Training in Cape Town is seeking a Head of Content Marketing to lead strategy across email, social, SEO, blog and PR, guiding a team of specialists and aligning digital and creative efforts to grow engagement and bookings. The role requires 3+ years in content marketing, proven team leadership, and a creative, campaign-focused mindset.

A passion for travel and the ability to turn insights into compelling campaigns is essential.

Qualifications

• 3+ years in a content marketing role.
• Experience leading a team of specialists.
• Practical experience in SEO, social (paid and organic), email and landing pages.
• A creative, campaign-focused approach with attention to detail.

Responsibilities

• Own the content marketing vision across channels.
• Direct the content team and coordinate across digital and creative sides.
• Develop a holistic view of paid, social, email, web performance.
• Shape tone, formats, and channels to lift results.
• Lead the email programme from planning to send.
• Plan and execute paid and organic social.
• Support strategy for search visibility and AI-driven discovery.
• Manage blog calendar and writer collaboration.
• Coordinate external PR agencies.
• Stay informed on industry developments.

Skills

Content marketing

Team leadership

SEO

Social media

Email marketing

Landing pages

Campaign management

Job description

HEAD OF CONTENT | CONTENT MARKETING LEAD

CAPE TOWN - HYBRID | 2 DAYS OFFICE, 3 DAYS HOME

COMPETITIVE SALARY + BENEFITS

Head of Content Marketing job in Cape Town within the travel industry, offering a competitive salary plus benefits. This is a strategic content leadership role covering email, paid and organic social, SEO, blog and PR, within a growing travel business.

Do you have a passion for creating inspiring content that not only tells a compelling story but also delivers measurable results?

Are you a strategic and commercially minded content marketer who loves combining creativity with data-driven insights to shape successful marketing campaigns?

Do you have a strong understanding of digital marketing channels, from paid and organic social media to email marketing and SEO, and know how to use performance insights to drive engagement and growth?

If you’re a creative thinker with an analytical mind, a flair for storytelling and the confidence to lead content strategy across multiple channels, we’d love to hear from you!

Our client is an established travel business with a growing international audience and a well-recognised brand, known for helping people plan trips with confidence.

They are now seeking a Head of Content Marketing to lead content strategy across every channel, guide a team of specialists, and use campaign results to shape creative direction as the business continues to evolve how customers research and book their trips.

The Role

You will own the content marketing vision across every channel, directing the team who deliver it and connecting the digital and creative sides of the business.

• – Own the content roadmap across channels and steer the team delivering it
• – Develop a rounded view of how paid, social, email, web and content perform together
• – Identify tweaks to tone, formats and channels that lift results
• – Analyse campaign and launch outcomes and report insights to senior stakeholders
• – Direct the email programme from planning through to send
• – Shape paid and organic social plans alongside the people executing them
• – Contribute to strategy for search visibility and AI-driven discovery
• – Guide the blog calendar, including search-led pieces, working with the writers
• – Take the newsletter from first idea to publication
• – Coordinate external PR agencies and their activity
• – Stay across developments in the industry and wider marketing
• – 3+ years in a content marketing role
• – Team leadership experience, comfortable setting strategy while directing specialists
• – Practical experience in SEO, social (paid and organic), email and landing pages
• – A creative, campaign-focused approach rather than an analytics-focused one
• – Sharp attention to detail and good creative judgement (writing or design skills a plus)
• – A genuine interest in travel (sector experience is a plus)
• – Calm, quick problem-solving in a fast-moving environment
• – Adaptable to change as the business grows
• – Hybrid working - 2 days in the Cape Town office, 3 days from home
• – Generous annual leave, growing with your tenure
• – Time off on your birthday
• – Travel benefit after five years of service
• – Preferential stay rates at affiliated properties
• – Maternity and paternity packages

Frequently Asked Questions

What is the salary for a Head of Content Marketing in Cape Town?

The salary is competitive and comes with a benefits package.

What does hybrid working look like in this role?

Two days in the Cape Town office, three days from home. The split is structured and specific, so you can plan your week with certainty.

Is travel industry experience required?

No. Travel industry experience is helpful but not essential. At least three years in content marketing and a genuine interest in travel matter most.

What does a Head of Content Marketing do?

A Head of Content Marketing sets content strategy across email, social, SEO, blog, newsletter and PR. They lead a team of specialists and use campaign results to guide creative direction.