Head of Marketing

Make it Good; Cape Town; Hybride; ZAR 95 000 - 120 000; Plein temps

Avantages offerts par ce poste

13th cheque

22 days leave

Travel perks

Company events

Résumé du poste

Make it Good, a luxury travel company in Cape Town, is seeking a performance-led Head of Marketing to own the direct-client pipeline, budget, and targets. You will steer a small, collaborative team across digital, brand and content, harnessing data to drive growth and measurable outcomes.

The role is hybrid (1 day from home) with international travel and a salary band of R95 000 - R120 000 CTC plus a performance bonus.

Qualifications

• 8+ years in marketing with leadership experience
• Evidence of owning pipeline or revenue targets
• Experience marketing to high-net-worth audiences (ideally international)
• Hands-on paid media, analytics and attribution skills
• Strong CRM and marketing automation experience (HubSpot)

Responsabilités

• Build direct-client pipeline and own marketing strategy, budget, and targets
• Grow paid media into new markets and ad formats
• Drive SEO and GEO visibility for leads
• Build partnerships with luxury clubs and brands
• Test new direct channels including direct mail
• Run HubSpot CRM, segmentation, lead scoring and long-cycle nurture
• Own website performance, conversion, tracking and attribution
• Support sales with campaigns, materials and events
• Oversee brand, content and PR to drive leads
• Lead a small team and hire a digital marketer

Connaissances

Marketing leadership

Team management

Budget management

Performance marketing

CRM & automation

Outils

HubSpot

Description du poste

Location: Cape Town, with some international travel
Work model: Hybrid (1 day from home) with general flexibility.
Salary: R95 000 - R120 000 CTC + performance bonus

Why you’d want to work here:

A 13th cheque, rising to up to three months’ salary based on performance 22 days leave, plus an extra week off each year Travel perks Exposure to globally recognised luxury brands Build and hire your own team A collaborative, high-performing team that has each other’s backs Regular town halls, team lunches and company events

About our client:

Our client is a luxury travel company creating once-in-a-lifetime journeys for high-net-worth travellers. Thanks to a strong brand, great PR and beautiful visuals, direct sales are already healthy. Now they need a performance-led Head of Marketing to turn that brand into a steady, predictable pipeline of direct leads. You’ll have the freedom to test new markets, channels and ideas, and a brand and content team behind you, so you can focus on growth.

What the job involves:

• Building the direct-client pipeline and owning marketing strategy, budget and targets
• Growing paid media into new markets and ad formats
• Driving SEO and GEO (visibility in AI search), building on leads already coming in from tools like ChatGPT
• Building partnerships with exclusive members’ clubs and luxury brands
• Testing new direct channels, including direct mail
• Running HubSpot CRM, segmentation, lead scoring and long-cycle nurture for prospects and past guests
• Owning website performance, conversion, tracking and attribution
• Supporting the sales team with campaigns, materials and events
• Overseeing brand, content and PR, and using them to drive discoverability and leads
• Leading a small team across digital, brand and content, and hiring a digital marketer

What you need to be considered:

• 8+ years in marketing, including at least 3 leading a team and managing a channel budget
• A proven record of owning pipeline or revenue targets through performance marketing.
• Put the numbers in your CV.
• Experience marketing to high-net-worth audiences, ideally international
• Hands-on paid media, analytics and attribution skills.
• You read the numbers without needing an analyst.
• Deep CRM and marketing automation experience, ideally HubSpot, including long-cycle nurture
• Experience generating demand for a high-value, considered purchase
• Confidence leading a small team and hiring for it
• A feel for luxury: you know that how a brand shows up matters as much as reach
• Able to start in February 2027

Bonus points if you:

• Have worked in luxury travel, hospitality or high-end goods
• Have worked on GEO or AI search visibility
• Have run direct mail or partnership campaigns for wealthy audiences
• Have marketed through travel advisors or other intermediaries
• Bring brand, content or PR experience