Head of B2C Growth — App-First & AI-Driven

Jobgether SRL; South Africa; Remote; ZAR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Remote work from anywhere

Full ownership of B2C growth across A/

Competitive compensation aligned with

Job summary

Jobgether SRL is seeking a Head of B2C Growth based in South Africa to own the full B2C growth engine across acquisition, activation, retention, reactivation, and LTV. You will lead multichannel strategies spanning search, paid social, email, push, web, and app, with a strong emphasis on making the app the primary user channel.

You will own the growth budget, guide paid media specialists, and collaborate with Product and Marketing to drive measurable improvements.

Qualifications

• Proven track record growing B2C products across multiple channels and markets.
• Experience owning paid media budgets and being accountable for ROI and commercial outcomes.
• Strong product sense with the ability to link changes to measurable improvements.
• Advanced AI fluency with practical use of Claude, including workflows and agents.
• Excellent written and verbal communication; capable of leading a team without micromanagement.
• Fluent English; French or Spanish a plus.
• Bachelors degree preferred but demonstrated results outweigh credentials.

Responsibilities

• Define and execute the B2C growth strategy across channels, markets, user segments, and budgets.
• Build and optimize multichannel acquisition programs and measure key metrics like CPL, CAC, and payback.
• Connect educational research content with high-intent property searches and agent engagement.
• Make the mobile app a core growth channel with installs, adoption, and retention focus.
• Own the full user lifecycle from activation to lifetime value and reactivation.
• Lead database growth and segmentation using email, push, and in-app messaging.
• Design rapid experiments across landing pages, onboarding, and messaging with clear learnings.
• Lead paid media specialists and raise execution standards while avoiding micromanagement.
• Collaborate with Product and Marketing to improve conversion and lead qualification.
• Prepare the growth engine for international scaling and infrastructure.
• Develop AI-powered playbooks and workflows for consistent execution.
• Maintain direct access to data to identify opportunities and drive decisions.

Skills

Multichannel growth

App growth

Paid media budget ownership

AI fluency

Analytical thinking

Leadership

English communication

Education

Bachelor's degree preferred

Tools

Claude AI (Cowork & Code)

Mixpanel

HubSpot

Job description

Jobgether SRL is seeking a Head of B2C Growth based in South Africa to own the full B2C growth engine across acquisition, activation, retention, reactivation, and LTV. You will lead multichannel strategies spanning search, paid social, email, push, web, and app, with a strong emphasis on making the app the primary user channel.

You will own the growth budget, guide paid media specialists, and collaborate with Product and Marketing to drive measurable improvements.