Digital Growth Lead - Hybrid (Cape Town)

LulaBet; Cape Town; Hybride; ZAR 1 000 000 - 1 800 000; Plein temps

Avantages offerts par ce poste

Hybrid Working Environment

Résumé du poste

LulaBet seeks a Head of Digital Marketing to drive customer acquisition and digital growth. You will own the growth strategy, performance marketing, SEO, analytics, and website optimization to deliver measurable results across all online platforms.

The role demands hands-on expertise with GA4, GTM, tracking, and data-driven decision-making, working closely with Tech, Product, and external agencies in a hybrid Cape Town environment.

Qualifications

• A relevant degree or equivalent demonstrated professional experience in digital marketing, analytics, computer science, information systems or a related discipline.
• At least five years' hands‑on experience in digital marketing with direct responsibility for customer acquisition and digital growth.
• Proven ability to operate performance marketing platforms across paid search, paid social and other digital acquisition channels.
• Advanced hands‑on proficiency in Google Analytics 4 (GA4) and Google Tag Manager (GTM), including event configuration, implementation, testing and troubleshooting.
• Strong understanding of attribution, conversion tracking, tag governance and digital measurement methodologies.

Responsabilités

• Develop and execute LulaBet's digital growth strategy aligned to commercial targets.
• Develop and manage performance marketing across paid search, paid social, display, programmatic and other relevant digital acquisition channels.
• Own and execute LulaBet's SEO strategy across technical, on‑page and off‑page optimisation.
• Conduct SEO audits and implement recommendations to improve search visibility, rankings and organic traffic.
• Monitor competitor activity, market trends and digital performance benchmarks to identify growth opportunities.
• Own the marketing performance of the LulaBet website and ensure customer‑facing content remains accurate, functional and commercially effective.

Connaissances

GA4 & GTM

SEO

Performance marketing

Analytics

Conversion optimization

Website optimisation

Formation

Degree in digital marketing or related field

Outils

GA4

GTM

Description du poste

LulaBet seeks a Head of Digital Marketing to drive customer acquisition and digital growth. You will own the growth strategy, performance marketing, SEO, analytics, and website optimization to deliver measurable results across all online platforms.

The role demands hands-on expertise with GA4, GTM, tracking, and data-driven decision-making, working closely with Tech, Product, and external agencies in a hybrid Cape Town environment.