Senior Digital Marketing Manager (Remote)

Placements24; George; Hybrid; ZAR 900,000 - 1,700,000; Full time

Benefits offered by this job

Highly competitive salary

Fully remote work environment

Health, dental, and vision insurance

Home office setup allowance

401(k) retirement plan with company-m"

Job summary

Placements24 is seeking an experienced Senior Digital Marketing Manager to lead its online marketing from anywhere in South Africa. This remote role focuses on developing and executing advanced digital strategies to grow brand awareness and generate leads across SEO, SEM, content, email, and social channels.

You will manage paid campaigns, optimize ROI, and collaborate with remote cross-functional teams. The ideal candidate has 7+ years in digital marketing with 3+ in leadership, and a degree in

Qualifications

• 7+ years of progressive digital marketing experience with leadership
• Proven expertise across SEO, SEM, content and social media marketing
• Strong analytical and data-driven decision-making skills

Responsibilities

• Develop and implement data-driven digital marketing strategies to grow leads and brand awareness
• Manage and optimize paid campaigns across Google Ads and social networks for maximum ROI
• Lead content strategy for website, blog, email, and social channels ensuring brand consistency
• Use analytics to measure performance and drive continuous improvements
• Stay updated on trends and competitive activities and identify opportunities and risks
• Collaborate with remote cross-functional teams to ensure integrated campaigns

Skills

SEO

SEM

Content marketing

Social media marketing

Email marketing

Affiliate marketing

Marketing automation

CRM systems

Web analytics

Leadership

Education

Bachelor's degree in Marketing or related field

Master's degree

Tools

Google Analytics

Adobe Analytics

Google Ads

CRM platforms

Marketing automation tools

Job description

About the Role

Our client is seeking an experienced and strategic Senior Digital Marketing Manager to lead their online marketing efforts from anywhere in the country. This is a fully remote position where you will be responsible for conceptualizing, developing, and executing advanced digital marketing strategies to drive growth and brand awareness. You will manage a diverse range of campaigns, from SEO and SEM to content marketing and social media engagement, ensuring alignment with overall business goals. This is an exciting opportunity for a seasoned digital marketer to take ownership of key initiatives, work autonomously, and contribute to a forward-thinking, remote-first organization that values innovation and data-driven decision-making.

Key Responsibilities

• Develop and oversee the execution of comprehensive, data-driven digital marketing strategies to achieve lead generation and brand awareness objectives.
• Manage and optimize all paid digital advertising campaigns, including Google Ads, social media ads, and retargeting efforts, to ensure maximum ROI and efficient spend.
• Lead content strategy development and execution across all digital channels, including website copy, blog posts, social media updates, and email campaigns, ensuring brand consistency and engagement.
• Utilize advanced analytics tools to track, measure, and report on campaign performance, providing strategic insights and recommendations for continuous improvement.
• Stay abreast of emerging digital marketing trends, technologies, and competitor activities, proactively identifying opportunities and risks.
• Collaborate effectively with remote cross-functional teams, including sales, product development, and creative services, to ensure integrated campaign execution.

Requirements

• Minimum of 7 years of progressive experience in digital marketing, with at least 3 years in a management or senior leadership role.
• Demonstrated expertise in SEO, SEM, content marketing, social media marketing, email marketing, and affiliate marketing.
• Proficiency with marketing automation platforms, CRM systems, and advanced web analytics tools (e.g., Google Analytics, Adobe Analytics).
• Proven ability to develop and execute successful digital strategies that drive measurable business results.
• Exceptional leadership, communication, and project management skills, with a strong capacity for strategic thinking and problem-solving in a remote setting.
• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree is a plus.

Benefits

• Highly competitive salary commensurate with experience and a significant performance-based bonus structure.
• Fully remote work environment, offering unparalleled flexibility and work-life balance.
• Comprehensive health, dental, and vision insurance plans.
• Generous allowance for home office setup and ongoing professional development.
• 401(k) retirement plan with company matching contributions.
• A vibrant and supportive remote company culture that fosters collaboration and innovation.