Digital Marketing Manager

Placements24; East London; Hybrid; ZAR 900,000 - 1,400,000; Full time

Benefits offered by this job

Remote work

Bonuses

Health insurance

Paid time off

Professional development

Job summary

Placements24 is seeking a seasoned Digital Marketing Manager to lead remote online marketing efforts, driving brand awareness, lead generation, and customer acquisition through innovative digital strategies.

You will oversee SEO, SEM, social media, content marketing, and email marketing, aligning with business goals while leveraging data to deliver exceptional results in a fully remote setting.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; Master’s degree is a plus.
• 7+ years of progressive experience in digital marketing with proven strategy development.
• Expertise in SEO, SEM, social media, content marketing, and email marketing.
• Strong analytical skills and experience with web analytics tools.

Responsibilities

• Develop and execute comprehensive digital marketing strategies for brand visibility and lead generation.
• Manage and optimize paid advertising campaigns (PPC, social ads) for ROI.
• Oversee SEO initiatives to improve organic rankings and drive traffic.
• Lead content marketing across digital channels and manage email marketing.
• Analyze website traffic and campaign performance to inform recommendations.
• Manage relationships with digital marketing vendors and agencies.

Skills

Digital marketing strategy

Leadership

SEO

SEM

Content marketing

Email marketing

Analytics

Remote team management

Education

Bachelor's degree in Marketing/Business

Master's degree (plus)

Tools

Google Analytics

Marketing automation platforms

CRM systems

Job description

About the Role

Our client is seeking a seasoned and strategic Digital Marketing Manager to lead their online marketing efforts remotely. This position is critical for driving brand awareness, lead generation, and customer acquisition through innovative digital strategies. You will oversee a wide range of digital marketing activities, including SEO, SEM, social media, content marketing, and email marketing, ensuring alignment with overall business goals. This role is perfect for a leader who excels in a remote environment and is passionate about leveraging data to achieve exceptional results.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies to achieve company objectives for brand visibility, lead generation, and customer engagement.
• Manage and optimize all paid advertising campaigns (PPC, social media ads) to ensure maximum ROI and efficient budget allocation.
• Oversee SEO initiatives to improve organic search rankings and drive qualified traffic to the website.
• Lead content marketing efforts, including strategy, creation, and distribution across various digital channels.
• Analyze website traffic, campaign performance, and market trends using tools like Google Analytics, providing actionable insights and recommendations.
• Manage relationships with digital marketing vendors and agencies as needed.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.
• 7+ years of progressive experience in digital marketing, with a proven track record of successful strategy development and execution.
• Expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
• Strong analytical skills and experience with web analytics tools (Google Analytics, etc.).
• Excellent leadership, communication, and project management skills, with the ability to manage teams remotely.
• Experience with marketing automation platforms and CRM systems.

Benefits

• Competitive salary package with performance-based bonuses.
• Fully remote work arrangement, offering unparalleled flexibility and work-life balance.
• Comprehensive health, dental, and vision insurance coverage.
• Generous paid time off and opportunities for professional development.
• A dynamic, collaborative, and supportive remote team culture focused on innovation.