Growth-Focused Performance Marketing Analyst

Placements24; Randburg; Presencial; ZAR 420.000 - 640.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary in ZAR

Dynamic office environment in Randburg

Professional development and training

Data-driven marketing team

Growth opportunities

Descripción de la vacante

WhatJobs Direct is seeking a highly analytical Performance Marketing Analyst to optimize paid campaigns across Google Ads, social networks, and display ads. Based in Randburg, Gauteng, this role emphasizes tracking, analyzing, and reporting on campaign data to drive ROI.

The ideal candidate has a quantitative background, proficiency with analytics tools, and strong communication and presentation skills. You will collaborate with the marketing team to set goals, budgets, and benchmarks.

Formación

• Bachelor's degree in Marketing, Statistics, Economics, Mathematics, or related quantitative field.
• Minimum of 3 years of experience in performance marketing or digital analytics.
• Experience with paid digital advertising platforms.
• Strong proficiency in web analytics tools such as Google Analytics.
• Excellent analytical and problem-solving skills.
• Strong Excel skills (pivot tables, vlookups).
• Excellent communication and presentation skills.
• Willing to relocate to Randburg, Gauteng, ZA.

Responsabilidades

• Monitor, analyze, and report on the performance of paid digital marketing campaigns (e.g., Google Ads, Social Media Ads, Display Ads).
• Identify KPIs and develop dashboards for tracking campaign effectiveness.
• Conduct in-depth analysis of campaign data to identify trends, insights, and optimization opportunities.
• Provide actionable recommendations to improve targeting, bidding, ad creatives, and landing page performance.
• Collaborate with the marketing team to set campaign goals, budgets, and performance benchmarks.
• Perform A/B testing on various campaign elements to determine the most effective strategies.
• Stay up-to-date with the latest trends and best practices in performance marketing and digital advertising.
• Generate regular performance reports for management, highlighting key findings and recommendations.
• Assist in forecasting campaign performance and budget allocation.

Conocimientos

Analytical skills

Data interpretation

Excel expertise

Problem-solving

Communication skills

Presentation skills

Educación

Bachelor's degree in Marketing, Statistics, Economics, Mathematics, or related quantitative field

Herramientas

Google Analytics

Google Ads

Facebook Ads Manager

LinkedIn Ads

Descripción del empleo

WhatJobs Direct is seeking a highly analytical Performance Marketing Analyst to optimize paid campaigns across Google Ads, social networks, and display ads. Based in Randburg, Gauteng, this role emphasizes tracking, analyzing, and reporting on campaign data to drive ROI.

The ideal candidate has a quantitative background, proficiency with analytics tools, and strong communication and presentation skills. You will collaborate with the marketing team to set goals, budgets, and benchmarks.