Growth-Focused E-commerce Email Marketer (Hybrid)

Placements24; Upington; Hybrid; ZAR 240,000 - 360,000; Full time

Benefits offered by this job

Hybrid work model

Employee discounts on company products

Job summary

Placements24 is seeking a skilled E-commerce Email Marketing Specialist to lead our email strategy from Upington on a hybrid basis. You will craft campaigns, segment audiences, and optimize templates to maximize engagement and sales.

Ideal candidates bring 3+ years in email marketing for e-commerce, proficiency with Mailchimp/Klaviyo/HubSpot, and strong copywriting and analytical abilities to drive ROI.

Qualifications

• Minimum of 3 years of experience in email marketing, preferably within an e-commerce setting.
• Proven success in developing and executing email marketing campaigns that drive measurable results (sales, engagement, retention).
• Proficiency with major email marketing platforms (e.g., Mailchimp, Klaviyo, HubSpot).
• Strong understanding of email marketing best practices, segmentation, automation, and deliverability.
• Excellent copywriting, editing, and proofreading skills with a talent for persuasive messaging.
• Experience with basic HTML/CSS for email template design is a plus.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Familiarity with A/B testing methodologies.

Responsibilities

• Develop and execute a comprehensive email marketing strategy to nurture leads, drive conversions, and foster customer loyalty.
• Create, write, and design engaging email campaigns, including newsletters, promotional emails, transactional emails, and automated workflows.
• Segment email lists based on customer demographics, behavior, and purchase history to deliver personalized content.
• Manage email marketing platforms to schedule campaigns, track performance, and maintain list hygiene.
• Analyze campaign performance metrics and provide regular reports with actionable insights.
• Collaborate with marketing and e-commerce teams to ensure brand consistency and alignment of email content with objectives.
• Conduct A/B testing on subject lines, content, design, and send times to optimize effectiveness.
• Stay up-to-date with CAN-SPAM regulations and emerging trends.
• Monitor and optimize landing pages associated with email campaigns.

Skills

Copywriting

Editing

Proofreading

Analytical skills

A/B testing

Segmentation

Automation

Deliverability

Tools

Mailchimp

Klaviyo

HubSpot

CRM systems

Job description

Placements24 is seeking a skilled E-commerce Email Marketing Specialist to lead our email strategy from Upington on a hybrid basis. You will craft campaigns, segment audiences, and optimize templates to maximize engagement and sales.

Ideal candidates bring 3+ years in email marketing for e-commerce, proficiency with Mailchimp/Klaviyo/HubSpot, and strong copywriting and analytical abilities to drive ROI.