Hybrid E-commerce Email Marketing Strategist

Placements24; Mbombela (Nelspruit); Hybrid; ZAR 350,000 - 520,000; Full time

Benefits offered by this job

Medical aid

Retirement fund contributions

Performance-based incentives

Job summary

Placements24 in Nelspruit, Mpumalanga seeks an E-commerce Email Marketing Specialist to lead email campaigns, nurture customer relationships, and boost online revenue.

You will develop, implement, and optimize segmentation, automation, and analytics-driven strategies, collaborating with content and design teams in a hybrid work setup to balance remote work with in-office meetings.

A strong portfolio of email campaigns and experience with Mailchimp, Klaviyo or HubSpot is required to drive results.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• Minimum of 3 years of experience in email marketing, with a strong focus on e-commerce.
• Proven experience with email marketing platforms (Mailchimp, Klaviyo, HubSpot).
• Solid understanding of email marketing best practices, segmentation, and automation.

Responsibilities

• Develop and execute comprehensive email marketing strategies to support sales, promotions, and customer retention efforts.
• Create engaging and persuasive email copy, subject lines, and calls-to-action.
• Design visually appealing email templates that are responsive across devices.
• Segment email lists based on customer behavior, demographics, and purchase history for targeted campaigns.
• Implement and manage automated email workflows (welcome series, abandoned cart reminders, post-purchase follow-ups).
• Monitor, analyze, and report on key email marketing metrics (open rates, CTR, conversion rates, ROI).
• Conduct A/B testing on subject lines, content, and send times to optimize campaign performance.
• Ensure compliance with email marketing regulations (GDPR, CAN-SPAM).
• Collaborate with content and design teams to develop compelling email content and visuals.
• Stay up-to-date with the latest email marketing trends, technologies, and best practices.
• Manage the email marketing platform and ensure data accuracy.
• Identify opportunities to improve customer engagement and lifetime value through email marketing.

Skills

Email marketing

Data analysis

Copywriting

A/B testing

CRM familiarity

Team collaboration

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Mailchimp

Klaviyo

HubSpot

Job description

Placements24 in Nelspruit, Mpumalanga seeks an E-commerce Email Marketing Specialist to lead email campaigns, nurture customer relationships, and boost online revenue.

You will develop, implement, and optimize segmentation, automation, and analytics-driven strategies, collaborating with content and design teams in a hybrid work setup to balance remote work with in-office meetings.

A strong portfolio of email campaigns and experience with Mailchimp, Klaviyo or HubSpot is required to drive results.