E-commerce Growth Lead — Hybrid (Upington)

Placements24; Upington; Hybrid; ZAR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Hybrid work model in Upington

Executive health, dental and vision

Relocation assistance

Job summary

Placements24 is seeking an E-commerce Growth Marketing Lead in Upington, Northern Cape. This senior role demands a data-obsessed, strategic leader responsible for driving customer acquisition, revenue, and market share growth across digital channels.

You will develop and execute innovative growth strategies, leverage analytics, and mentor a team to scale performance marketing efforts. The ideal candidate has 7+ years in e-commerce marketing, strong proficiency in SEM, paid social, email, and

Qualifications

• Bachelor’s degree in Marketing, Business, Economics, Statistics, or a related quantitative field.
• MBA or Master’s degree preferred.
• Minimum of 7 years of progressive experience in e-commerce marketing, with a significant focus on growth and performance marketing.
• Demonstrated success in scaling e-commerce businesses through data-driven strategies and experimentation.

Responsibilities

• Develop and implement a holistic e-commerce growth strategy focused on customer acquisition, conversion rate optimization, retention, and lifetime value.
• Lead and manage performance marketing channels, including SEM, paid social, display advertising, affiliate marketing, and email marketing, to achieve aggressive growth targets.
• Drive experimentation and A/B testing across the entire customer funnel, from acquisition landing pages to checkout and post-purchase flows.
• Analyze complex data sets using web analytics, CRM, and other tools to identify growth opportunities and inform strategic decisions.
• Oversee the creation and optimization of compelling marketing campaigns, ensuring alignment with brand messaging and customer segmentation.
• Collaborate closely with product, engineering, sales, and operations teams to ensure cohesive execution of growth initiatives.
• Manage marketing budgets effectively to maximize ROI and achieve defined KPIs.
• Stay ahead of industry trends, emerging technologies, and best practices in e-commerce growth marketing.
• Mentor and develop a team of marketing specialists, fostering a culture of data-driven decision-making and continuous improvement.
• Report on growth metrics, campaign performance, and strategic initiatives to senior leadership.

Skills

Growth marketing

A/B testing

Data analysis

Budget management

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Business, Economics, Statistics, or related field

MBA or Master’s degree preferred

Tools

Google Analytics

Mixpanel

SQL

CRM systems

Marketing automation tools

Job description

Placements24 is seeking an E-commerce Growth Marketing Lead in Upington, Northern Cape. This senior role demands a data-obsessed, strategic leader responsible for driving customer acquisition, revenue, and market share growth across digital channels.

You will develop and execute innovative growth strategies, leverage analytics, and mentor a team to scale performance marketing efforts. The ideal candidate has 7+ years in e-commerce marketing, strong proficiency in SEM, paid social, email, and