Growth & Engagement Marketing Manager

the ENTERTAINER; South Africa; On-site; ZAR 600,000 - 900,000; Full time

Job summary

The ENTERTAINER is seeking a Marketing & Engagement Manager for South Africa to drive user growth, engagement, and retention across the B2B Client x ENTERTAINER app. The role focuses on performance and outcomes to increase app downloads, activations, engagement, and merchant-led revenue growth.

The candidate will work cross-functionally with client, product, sales and account teams to deliver impactful campaigns, optimise CRM programs, and manage social media strategy.

Qualifications

• Minimum of 5 years’ experience in digital, growth, or performance marketing.
• 1–3 years’ experience in CRM, campaign execution.
• Proficiency with CRM tools and basic HTML/CSS for email templates.
• Bachelor’s degree in marketing, business, or related field.
• Strong analytical and data-driven mindset.
• Excellent communication and project management skills.
• Experience working across multiple stakeholders.

Responsibilities

• Drive user growth, engagement and retention across the app.
• Develop and execute acquisition campaigns across channels.
• Manage CRM campaigns including push, email and in‑app messaging.
• Lead social media strategy to boost engagement and usage.
• Collaborate with sales, product and external partners.
• Monitor performance metrics and optimise campaigns.
• Plan and deliver high-impact marketing campaigns end-to-end.

Skills

Digital marketing

Growth marketing

Performance marketing

Cross-functional collaboration

Analytics

Campaign optimization

Education

Bachelor’s degree in marketing, Business, or related field

Tools

CRM tools (MoEngage, Salesforce, IBM Unica)

HTML/CSS for email templates

Job description

The ENTERTAINER is seeking a Marketing & Engagement Manager for South Africa to drive user growth, engagement, and retention across the B2B Client x ENTERTAINER app. The role focuses on performance and outcomes to increase app downloads, activations, engagement, and merchant-led revenue growth.

The candidate will work cross-functionally with client, product, sales and account teams to deliver impactful campaigns, optimise CRM programs, and manage social media strategy.