Growth Marketing Lead - Data-Driven Growth & Funnels

Communicate Finance; Wes-Kaap; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Communicate Finance is seeking an experienced Growth Marketer to accelerate customer acquisition and revenue in South Africa. You will own multi-channel growth initiatives and work with cross-functional teams to scale performance.

You have 5+ years in growth marketing, a proven track record of driving conversions and retention, and strong analytical skills to turn data into strategy. This is a fast-paced, data-driven environment focused on experimentation and measurable impact.

Qualifications

• 5+ years of growth marketing experience.
• Proven track record of driving business and revenue growth.
• Experience managing customer acquisition and retention campaigns.
• Strong analytical and problem-solving abilities.
• Experience with conversion rate optimisation and funnel analysis.
• Ability to work with data to inform strategic marketing decisions.

Responsibilities

• Develop and execute growth marketing strategies across multiple channels.
• Drive customer acquisition, activation, retention, and referral initiatives.
• Manage customer journey optimisation and conversion strategies.
• Conduct A/B testing and growth experiments to improve performance.
• Analyse marketing funnels to identify opportunities for growth.
• Collaborate with marketing, sales, product, and leadership teams.
• Monitor campaign performance and report on key growth metrics.
• Identify new opportunities to increase revenue and customer engagement.

Skills

Growth marketing

Customer acquisition

Data analysis

AB testing

Funnel analysis

Cross-functional collaboration

KPI reporting

Education

Degree in Marketing/Business/Commerce

Job description

Communicate Finance is seeking an experienced Growth Marketer to accelerate customer acquisition and revenue in South Africa. You will own multi-channel growth initiatives and work with cross-functional teams to scale performance.

You have 5+ years in growth marketing, a proven track record of driving conversions and retention, and strong analytical skills to turn data into strategy. This is a fast-paced, data-driven environment focused on experimentation and measurable impact.