Growth Analyst

PPS Recruitment; South Africa; On-site; ZAR 650,000 - 900,000; Full time

Job summary

PPS Recruitment is seeking a Senior E-commerce Growth Specialist in Johannesburg to drive growth across e-commerce platforms and social channels. You will lead data-driven strategies, optimize paid campaigns, and enhance the customer journey from discovery to conversion.

The role requires expertise in digital marketing, consumer behavior, and experimentation to identify opportunities and optimize performance across channels.

Qualifications

• Deep understanding of digital marketing strategies, consumer behavior, and trends in online sales and engagement.
• Strategic thinker with a hands-on approach.

Responsibilities

• Develop and execute comprehensive e-commerce growth strategies across multiple platforms.
• Manage and optimize paid advertising campaigns (PPC, social media ads) to maximize ROI and customer acquisition.
• Analyze website traffic, user behavior, and conversion rates using tools like Google Analytics to identify areas for improvement.
• Implement A/B testing for website elements, landing pages, and marketing campaigns to enhance user experience and conversion rates.

Skills

Digital marketing strategy

Consumer behavior

Data-driven decision making

Paid advertising

Growth mindset

Tools

Google Analytics

Job description

Our client, a dynamic player in the online retail space, is seeking a highly motivated and experienced Senior E-commerce Growth Specialist to join their vibrant team in Johannesburg, Gauteng . This pivotal role will be instrumental in driving significant growth across our client's e-commerce platforms and social media channels. The ideal candidate will possess a deep understanding of digital marketing strategies, consumer behavior, and the latest trends in online sales and engagement. You will be at the forefront of innovation, tasked with identifying new opportunities, optimizing existing campaigns, and ensuring a seamless customer journey from discovery to conversion. This is a fantastic opportunity to make a tangible impact within a growing organization that values creativity and data-driven decision-making. The position requires a strategic thinker with a hands‑on approach, eager to contribute to the company's expansion and success.

Key Responsibilities

• Develop and execute comprehensive e-commerce growth strategies across multiple platforms.
• Manage and optimize paid advertising campaigns (PPC, social media ads) to maximize ROI and customer acquisition.
• Analyze website traffic, user behavior, and conversion rates using tools like Google Analytics to identify areas for improvement.
• Implement A/B testing for website elements, landing pages, and marketing campaigns to enhance user experience and conversion rates.