Growth-Driven Email Marketing Specialist

Office Beacon South Africa; Johannesburg; On-site; ZAR 350,000 - 550,000; Full time

Job summary

Office Beacon South Africa is seeking an Email Marketing Specialist to turn email into a growth channel. The role emphasizes cold outreach, automated workflows, deliverability, and performance enhancement, while supporting branded campaigns and subscriber communications.

You will build smart automations, refine messaging, test what works, and use data to boost engagement, clicks, and conversions across campaigns.

Qualifications

• Proven experience building cold email programs that generate leads.
• Hands‑on copywriting and testing to improve engagement and conversions.
• Strong understanding of deliverability and inbox placement.

Responsibilities

• Build and manage cold email outreach campaigns focused on lead generation and conversions.
• Develop automated workflows for outreach, nurturing, onboarding, and follow‑ups.
• Create branded newsletters and subscriber campaigns.
• Test and optimise subject lines, messaging, and campaign structures.
• Monitor deliverability, domain health, and inbox performance.
• Analyse data and optimise workflows, segmentation, and conversion rates.
• Manage multiple campaigns and keep processes organised and scalable.

Skills

Email marketing strategy

Cold outreach

Lead nurturing

Email copywriting

Deliverability expertise

Personalisation

Segmentation and analytics

Tools

GoHighLevel (GHL)

CRM platforms

Email automation tools

Job description

Office Beacon South Africa is seeking an Email Marketing Specialist to turn email into a growth channel. The role emphasizes cold outreach, automated workflows, deliverability, and performance enhancement, while supporting branded campaigns and subscriber communications.

You will build smart automations, refine messaging, test what works, and use data to boost engagement, clicks, and conversions across campaigns.