Email Automation Manager

OneDome; Cape Town; On-site; ZAR 500,000 - 700,000; Full time

Job summary

A leading digital marketing firm in Cape Town is seeking an Email Automation Manager to oversee customer communication strategies. This role involves designing complex automated workflows and managing the complete customer lifecycle to maximize acquisition and retention rates. The ideal candidate will have over 5 years of experience in Email Marketing and strong skills in HTML/CSS for email templates. The position offers on-site work with collaborative opportunities across marketing, product, and sales departments.

Qualifications

• 5+ years experience in Email Marketing or Marketing Automation.
• Manage complex lifecycle customer journeys.
• Strong HTML/CSS skills for email template creation.

Responsibilities

• Design and manage automated workflows within the Engagement Platform.
• Own the entire customer journey and improve drop-off rates.
• Establish dashboards to monitor key KPIs for email automation.

Skills

Email Marketing

CRM Management

HTML/CSS

API Integrations

Data Analysis

GDPR Compliance

Tools

Customer Engagement Platform

Job description

Job Title: Email Automation Manager

Location: Cape Town (on site)
Department: Marketing

We are seeking a technical and strategic Email Automation Manager to own the architecture of our customer communication. You will be building sophisticated, data-driven journeys that maximise both acquisition and retention.

You will be responsible for the full lifecycle: from activating new users, to nurturing warm leads, to reactivating dormant contacts. You will ensure that our engagement platforms are fully integrated with our core systems to deliver hyper-personalised experiences at scale.

Key Responsibilities

• Design, build, and manage complex automated workflows within our Customer Engagement Platform.
• Develop high-converting nurture streams specifically tailored to key business verticals.
• Own the end-to-end customer journey, identifying friction points and implementing automated solutions to improve drop-off rates.
• Develop onboarding sequences that rapidly convert new sign-ups into mortgage applicants.
• Build sophisticated win-back and sunset strategies to re-engage dormant users.
• Analyse churn indicators to trigger relevant, personalised offers and incentives to bring users back to the ecosystem.
• Ensure seamless integration between our CRM, Customer Engagement Platform, and internal databases to enable real-time personalisation.
• Maintain oversight of related customer touch points to ensure a unified view of nurture and accurate multi-touch attribution.
• Continuously iterate on journeys through rigorous A/B testing of subject lines, send times, creative assets, and flow logic to maximize open rates, click-through rates, and downstream conversion.
• Establish dashboards to monitor key KPIs including deliverability, engagement, conversion rates, and revenue attributed to automated flows.
• Refine attribution models, ensuring a complete view of how automated email and cross-channel touch points contribute to the bottom line.

Skills & Experience

• 5+ years of hands‑on experience in Email Marketing, CRM, or Marketing Automation, specifically managing complex lifecycle journeys.
• Deep proficiency with a leading Customer Engagement Platform.
• Strong understanding of HTML/CSS for email templates, API integrations, and data architecture.
• Proven track record of using automation to directly improve conversion rates and reactivation rates.
• Experience in using customer retention and nurture to drive growth.
• Experience managing cross-channel journeys
• Knowledge of GDPR and data privacy compliance best practices.

We’re looking for someone who treats communication the way they would in their own business and obsesses over the details of every user journey. Above all, you are collaborative, partnering closely with Marketing, Product and Sales to ensure the right data points are captured and utilised to fuel truly intelligent personalisation at scale.