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Job summary
A leading digital marketing firm in Cape Town is seeking an Email Automation Manager to oversee customer communication strategies. This role involves designing complex automated workflows and managing the complete customer lifecycle to maximize acquisition and retention rates. The ideal candidate will have over 5 years of experience in Email Marketing and strong skills in HTML/CSS for email templates. The position offers on-site work with collaborative opportunities across marketing, product, and sales departments.
Qualifications
5+ years experience in Email Marketing or Marketing Automation.
Manage complex lifecycle customer journeys.
Strong HTML/CSS skills for email template creation.
Responsibilities
Design and manage automated workflows within the Engagement Platform.
Own the entire customer journey and improve drop-off rates.
Establish dashboards to monitor key KPIs for email automation.
Skills
Email Marketing
CRM Management
HTML/CSS
API Integrations
Data Analysis
GDPR Compliance
Tools
Customer Engagement Platform
Job description
A leading digital marketing firm in Cape Town is seeking an Email Automation Manager to oversee customer communication strategies. This role involves designing complex automated workflows and managing the complete customer lifecycle to maximize acquisition and retention rates. The ideal candidate will have over 5 years of experience in Email Marketing and strong skills in HTML/CSS for email templates. The position offers on-site work with collaborative opportunities across marketing, product, and sales departments.