Email Marketing Specialist

Office Beacon South Africa; Johannesburg; On-site; ZAR 350,000 - 550,000; Full time

Job summary

Office Beacon South Africa is seeking an Email Marketing Specialist to turn email into a growth channel. The role emphasizes cold outreach, automated workflows, deliverability, and performance enhancement, while supporting branded campaigns and subscriber communications.

You will build smart automations, refine messaging, test what works, and use data to boost engagement, clicks, and conversions across campaigns.

Qualifications

• Proven experience building cold email programs that generate leads.
• Hands‑on copywriting and testing to improve engagement and conversions.
• Strong understanding of deliverability and inbox placement.

Responsibilities

• Build and manage cold email outreach campaigns focused on lead generation and conversions.
• Develop automated workflows for outreach, nurturing, onboarding, and follow‑ups.
• Create branded newsletters and subscriber campaigns.
• Test and optimise subject lines, messaging, and campaign structures.
• Monitor deliverability, domain health, and inbox performance.
• Analyse data and optimise workflows, segmentation, and conversion rates.
• Manage multiple campaigns and keep processes organised and scalable.

Skills

Email marketing strategy

Cold outreach

Lead nurturing

Email copywriting

Deliverability expertise

Personalisation

Segmentation and analytics

Tools

GoHighLevel (GHL)

CRM platforms

Email automation tools

Job description

We’re looking for an Email Marketing Specialist who knows how to turn email into a genuine growth channel.

This role is heavily focused on cold outreach, automated workflows, deliverability, and performance optimisation, while also supporting branded campaigns and subscriber communications.

If you enjoy building smart automations, refining messaging, testing what works, and using data to improve engagement and conversions, we’d love to hear from you.

What You’ll Do

• Build and manage cold email outreach campaigns focused on lead generation, personalisation, follow-ups, and conversions.
• Develop automated workflows for outreach, lead nurturing, onboarding, follow-ups, and subscriber engagement.
• Create branded newsletters, promotions, announcements, and subscriber campaigns.
• Test and optimise subject lines, messaging, personalisation, and campaign structures.
• Monitor email deliverability, domain health, inbox placement, and spam performance.
• Analyse campaign data and continuously optimise workflows, segmentation, messaging, and conversion performance.
• Manage multiple campaigns and workflows while keeping processes organised and scalable.

What We’re Looking For

• Strong understanding of email marketing strategy and automation.
• Hands‑on experience with cold outreach and lead nurturing.
• Strong email copywriting and editing skills.
• Understanding of email deliverability and inbox optimisation.
• Experience with personalisation and segmentation.
• Analytical mindset with a focus on testing, optimisation, and performance improvement.
• Strong organisational skills and the ability to manage multiple campaigns simultaneously.

Nice to Have

• Experience with CRM and email automation platforms.
• Experience with GoHighLevel (GHL) or similar platforms.
• Background in DTC, performance marketing, or marketing agencies.
• Experience using AI-assisted workflows and personalisation tools.
• Knowledge of list management and cold outreach infrastructure.

Project & Tech Stack

You’ll be working with an established GoHighLevel CRM, supported by:

• Multi-domain cold email infrastructure
• Automated workflows and triggers
• Customer tagging and pipeline tracking
• Landing pages and quiz integration
• UTM and/or pixel tracking
• Email templates, copy, and campaign assets
• Analytics and conversion tracking

The project will operate across two key phases:

Build Phase – Approx. 2 Weeks

• Configure sending domains and inboxes
• Build workflows and triggers
• Set up email templates, copy, and subject lines
• Configure tagging and pipeline tracking
• Integrate the quiz and tracking systems

Execution Phase

• Manage contacts through the pipeline
• Monitor campaign analytics
• Optimise subject lines and email copy
• Manage and improve the sales pipeline
• Provide ongoing campaign recommendations and optimisation

The Goal

The initial target is to work with approximately 2,000 contacts per 30 days, starting with smaller batches of around 500 contacts to test and optimise the campaign before scaling.

The focus will be on improving clicks, quiz entries, lead progression, and post-quiz conversions while maintaining strong deliverability.

Why This Role Matters

Email is a major part of our growth strategy. You’ll play a key role in building the systems that help us generate leads, nurture prospects, improve conversions, and communicate with customers at scale.

If you’re someone who enjoys combining strategy + copy + technology + data to make email perform better, we want to hear from you!