Global BDR: High-Impact Pipeline Growth

Potentiam; Cape Town; Hybrid; ZAR 300,000 - 480,000; Full time

Job summary

Potentiam seeks a results-driven Business Development Representative to fuel growth across our UK and European client base from our Cape Town office. You will convert marketing leads, generate SQLs, and nurture opportunities with cross-functional teams to build a healthy sales pipeline.

Ideal candidates have 3–5 years in a similar role, familiarity with Microsoft product stacks, and a track record of proactive outreach.

Qualifications

• 3–5 years in a similar role with a track record of generating meetings and driving pipeline growth.
• Familiarity with the Microsoft stack of products; IT/Software sales background is beneficial.
• Strong communication skills and ability to craft compelling messages across channels.
• Ability to think strategically and build relationships with stakeholders and partners.

Responsibilities

• Convert Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs) with Marketing Team collaboration.
• Generate own SQLs through networking, events, outreach, and referrals.
• Qualify leads based on predefined criteria for aligned meetings.
• Maintain CRM data accuracy and integrity across leads and meetings.
• Collaborate with Business Development Managers to understand priorities and value propositions.
• Analyze meeting generation metrics and implement improvements to increase conversion rates.
• Assist BDMs with pricing, proposals, and amendments as needed.
• Provide monthly sales performance reports to the Sales Team and Commercial Director.

Skills

Lead generation

Sales pipeline

Communication skills

Strategic thinking

Relationship building

Results driven

Adaptability

Tools

Salesforce

HubSpot

CRM systems

Job description

Potentiam seeks a results-driven Business Development Representative to fuel growth across our UK and European client base from our Cape Town office. You will convert marketing leads, generate SQLs, and nurture opportunities with cross-functional teams to build a healthy sales pipeline.

Ideal candidates have 3–5 years in a similar role, familiarity with Microsoft product stacks, and a track record of proactive outreach.