Regional Sales Director - FMCG

Placements24; Richards Bay; On-site; ZAR 1,000,000 - 1,600,000; Full time

Benefits offered by this job

Executive salary package with bonuses

Company vehicle or car allowance

Medical aid, life insurance, and退休基金（退

Career advancement opportunities

Executive training and development

Relocation assistance may be available

Access to market intelligence tools

Job summary

Placements24 is seeking a Regional Sales Director for Richards Bay, KwaZulu-Natal, to lead a high-performance FMCG sales operation. The role emphasizes strategic planning, market expansion, and strong distributor relationships.

You will manage a regional sales team, forecast performance, and drive revenue growth across channels, ensuring optimal brand representation within Richards Bay and surrounding areas.

Qualifications

• 8–10 years of progressive sales leadership experience in FMCG.
• Proven regional sales leadership with revenue growth.
• Knowledge of SA FMCG distribution and KwaZulu-Natal markets.
• Bachelor's in Business/Marketing or related; MBA desirable.
• Strong leadership, negotiation and communication skills.
• Willingness to travel extensively in the region.

Responsibilities

• Develop and implement regional sales strategies to meet targets.
• Lead, coach, and motivate regional sales team.
• Cultivate partnerships with distributors, wholesalers, and retailers.
• Analyze market trends and competitive activity to find opportunities.
• Oversee regional sales plans and budget management.
• Monitor performance and report to senior management.

Skills

Leadership

Strategic thinking

Negotiation

Sales forecasting

CRM software

Education

Bachelor's degree

MBA desirable

Tools

CRM software

Job description

About the Role

Our client, a dominant force in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an accomplished and strategic Regional Sales Director to oversee their operations in Richards Bay, KwaZulu-Natal. This senior leadership position requires a visionary individual responsible for developing and executing high-impact sales strategies, driving revenue growth, and expanding market share across the region. The successful candidate will lead and mentor a team of sales professionals, foster strong relationships with key distributors and retailers, and ensure exceptional brand representation. This is a critical role demanding extensive experience in FMCG sales leadership, a deep understanding of the regional market dynamics, and a proven ability to achieve ambitious sales targets. You will be instrumental in shaping the sales trajectory of our client's extensive product portfolio within this vital economic hub. The ideal candidate will possess exceptional leadership qualities, a robust understanding of sales forecasting and performance management, and the strategic acumen to navigate a competitive landscape. This opportunity offers significant influence and the chance to drive substantial business growth for a respected organization. The focus will be on building sustainable sales growth and market leadership within Richards Bay and its surrounding areas.

Key Responsibilities

• Develop and implement innovative sales strategies to achieve and exceed regional sales targets and objectives.
• Lead, coach, and motivate the regional sales team to foster a high-performance culture.
• Identify and cultivate strategic partnerships with key distributors, wholesalers, and major retail accounts.
• Analyze market trends, competitor activities, and customer needs to identify new business opportunities.
• Oversee the development and execution of effective sales and promotional plans tailored to the regional market.
• Manage the regional sales budget, ensuring profitable growth and optimal resource allocation.
• Monitor sales performance, forecast future sales, and provide regular performance reports to senior management.
• Ensure optimal product distribution, availability, and visibility across all sales channels within the region.
• Represent the company at industry events, trade shows, and client meetings.
• Maintain a deep understanding of the competitive landscape and market dynamics specific to Richards Bay, KwaZulu-Natal.

Requirements

• Bachelor's degree in Business Administration, Marketing, Sales Management, or a related field. An MBA or equivalent is highly desirable.
• Minimum of 8-10 years of progressive sales leadership experience, with a significant portion within the FMCG sector.
• Proven track record of successfully leading sales teams and achieving substantial revenue growth in a regional capacity.
• In-depth knowledge of the FMCG market dynamics, distribution channels, and retail landscape in South Africa, with a specific focus on KwaZulu-Natal.
• Exceptional strategic thinking, negotiation, and communication skills.
• Strong leadership qualities with the ability to inspire, mentor, and manage a diverse sales force.
• Proficiency in sales forecasting, budget management, and CRM software.
• Ability to travel extensively within the region as required.
• Demonstrated experience in developing and implementing successful sales strategies.
• Strong understanding of market analysis and competitive intelligence gathering.

Benefits

• Highly competitive executive salary package, including performance-based bonuses and incentives.
• Company vehicle or a substantial car allowance.
• Comprehensive medical aid, life insurance, and retirement fund benefits.
• Significant opportunities for career advancement within a global FMCG organization.
• Executive-level training and professional development programs.
• Relocation assistance may be considered for qualified candidates outside the immediate region.
• Access to cutting-edge sales and market intelligence tools.