National Sales Manager - Key Accounts

Placements24; Pretoria; On-site; ZAR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Company car

Fuel allowance

Travel expense coverage

Medical aid

Provident fund

Life insurance

Professional development

Generous annual leave

Wellness program

Job summary

Placements24 is recruiting a National Sales Manager for the FMCG sector, primarily office-based in Pretoria with extensive travel to manage key retail accounts nationwide.

You will develop national sales strategies, lead a team, and drive revenue growth while ensuring top-tier customer satisfaction.

The role demands strong leadership, proven negotiation skills, and deep FMCG market insight, with on-site duties and significant travel across South Africa.

Qualifications

• Bachelor's degree in Business Administration, Marketing, or related field.
• Minimum 7 years of progressive experience in sales management with a focus on key account management in FMCG.
• Proven track record of exceeding sales targets and driving revenue growth.
• Demonstrated ability to build and maintain relationships with major retail clients.
• Excellent negotiation, presentation, and communication skills.

Responsibilities

• Develop and implement national sales strategies to achieve and exceed sales targets for key accounts.
• Manage and nurture relationships with major retail partners, understanding their needs and providing tailored solutions.
• Lead, train, and motivate the national sales team to drive performance and achieve goals.
• Conduct market analysis to identify opportunities and expand market share within key accounts.
• Negotiate contracts, pricing, and promotional terms with key customers to maximize profitability.
• Monitor sales performance, analyze data, and report to senior management on activities and results.

Skills

Key account management

Sales leadership

Negotiation

CRM software

Sales analytics

Team motivation

Presentation skills

Education

Bachelor's degree in Business Administration/Marketing

Tools

CRM software

Sales analytics tools

Job description

About the Role

Our client, a leading name in the FMCG industry, is looking for an exceptional and results-driven National Sales Manager to lead their Key Accounts division. This is an exciting opportunity for a seasoned sales professional to manage and grow strategic relationships with major retail partners across the nation. The role is primarily office-based in Pretoria, Gauteng, ZA, with significant travel required to meet with key clients and oversee sales activities. You will be responsible for developing and executing national sales strategies, driving revenue growth, and ensuring the highest level of customer satisfaction. The ideal candidate possesses a strong understanding of the FMCG market, a proven ability to negotiate and close complex deals, and exceptional leadership skills to motivate a national sales team. This is a demanding, on-site role focused on driving impactful sales performance.

Key Responsibilities

• Develop and implement national sales strategies to achieve and exceed sales targets for key accounts.
• Manage and nurture relationships with major retail partners, understanding their needs and providing tailored solutions.
• Lead, train, and motivate the national sales team to drive performance and achieve individual and team goals.
• Conduct market analysis to identify new business opportunities and expand market share within key accounts.
• Negotiate contracts, pricing, and promotional terms with key customers to maximize profitability.
• Collaborate with marketing and product development teams to ensure alignment of sales strategies with market demands and product offerings.
• Monitor sales performance, analyze data, and provide regular reports to senior management on sales activities and results.
• Manage the sales budget effectively, ensuring optimal resource allocation and ROI.
• Resolve customer issues and complaints promptly and professionally to maintain strong client relationships.

Requirements

• A Bachelor's degree in Business Administration, Marketing, or a related field.
• Minimum of 7 years of progressive experience in sales management, with a strong focus on key account management within the FMCG sector.
• Proven track record of exceeding sales targets and driving revenue growth in competitive markets.
• Demonstrated ability to build and maintain strong, long-lasting relationships with major retail clients.
• Excellent negotiation, presentation, and communication skills.
• Strong leadership and team management capabilities.
• Proficiency in sales CRM software and sales analytics tools.
• Willingness and ability to travel extensively across South Africa.
• A deep understanding of the FMCG market dynamics and competitive landscape.
• Must be based in or willing to relocate to Pretoria, Gauteng, ZA, and work on-site.

Benefits

• This role offers a competitive base salary with an attractive commission and bonus structure, directly linked to sales performance.
• Our client provides a company car, fuel allowance, and full travel expense coverage.
• Comprehensive medical aid, a substantial provident fund, and life insurance are included.
• Opportunities for ongoing professional development and leadership training are provided.
• You will be part of a high-performing sales team within a reputable FMCG organization.
• Additional benefits include substantial annual leave and access to employee wellness programs.