FMCG Marketing Leader — Benoni Growth & Brand Strategy

Placements24; Benoni; Hybrid; ZAR 1,000,000 - 1,500,000; Full time

Benefits offered by this job

Competitive salary package

Health and retirement benefits

Professional development opportunities

Collaborative work culture

Generous annual leave

Job summary

Placements24 is seeking an experienced Marketing Manager to lead our marketing efforts in Benoni, Gauteng. The role focuses on developing and executing comprehensive strategies to boost brand visibility, consumer engagement, and market growth in the SA FMCG sector.

You will oversee brand positioning, advertising, digital marketing, PR and market research, collaborating with product, sales and R&D to ensure successful launches and aligned objectives.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• Master's degree or MBA is advantageous.
• Minimum of 7 years of progressive experience in marketing management, with FMCG focus.
• Proven success in digital marketing, social media, content creation.

Responsibilities

• Develop and implement integrated marketing strategies to build brand awareness and drive demand.
• Manage the marketing budget for optimal ROI.
• Oversee advertising, promotions and digital campaigns across platforms.
• Conduct market research and analyze consumer insights.
• Collaborate with product, sales and R&D for launches and alignment.
• Manage relationships with external agencies (advertising, PR, digital).
• Monitor campaign performance and report on key metrics.
• Ensure consistent brand messaging across touchpoints.
• Lead and mentor the marketing team with a creative, results-driven culture.
• Stay ahead of FMCG marketing trends and technologies.

Skills

Marketing strategy

Digital marketing

Analytics

Leadership

Brand management

Budget management

Education

Bachelor's degree in Marketing

Master's degree / MBA advantageous

Job description

Placements24 is seeking an experienced Marketing Manager to lead our marketing efforts in Benoni, Gauteng. The role focuses on developing and executing comprehensive strategies to boost brand visibility, consumer engagement, and market growth in the SA FMCG sector.

You will oversee brand positioning, advertising, digital marketing, PR and market research, collaborating with product, sales and R&D to ensure successful launches and aligned objectives.