FMCG Marketing Manager: Brand Growth & Campaign Strategy

Placements24; Pretoria; On-site; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Competitive salary

Annual bonus opportunities

Health insurance and retirement plan

Professional growth and continuous学习

Collaborative and innovative culture

Generous annual leave

Job summary

Placements24 in Pretoria seeks an innovative Marketing Manager to lead marketing for a portfolio of brands in a competitive FMCG market. You will develop and execute strategies that drive brand growth, boost consumer engagement, and increase market share, cooperating with sales, product development, and creative teams.

The ideal candidate brings 6+ years in marketing, strong digital and analytics skills, and a proven track record in managing campaigns that deliver measurable results.

Qualifications

• Bachelor's degree in Marketing or related field and at least 6 years in marketing, FMCG preferred.
• Proven track record in campaigns that drive brand growth and consumer engagement.
• Strong expertise in digital marketing, social media, and content marketing.
• Excellent analytics, planning, and project management skills.

Responsibilities

• Develop and execute integrated marketing plans across advertising, promotions, digital marketing and PR.
• Conduct market research and analyze consumer trends to inform strategies for the FMCG portfolio.
• Manage the marketing budget and maximize ROI for campaigns.
• Oversee creative asset development and ensure consistent brand messaging.
• Collaborate with sales on go-to-market strategies and retail partnerships.
• Monitor campaign performance and provide insights for optimization in Pretoria.

Skills

Marketing strategy

Brand management

Digital marketing

Market research

Analytics & reporting

Campaign management

Budget management

Education

Bachelor's degree in Marketing, Communications, Business Administration, or related discipline

Tools

Marketing analytics tools

Job description

Placements24 in Pretoria seeks an innovative Marketing Manager to lead marketing for a portfolio of brands in a competitive FMCG market. You will develop and execute strategies that drive brand growth, boost consumer engagement, and increase market share, cooperating with sales, product development, and creative teams.

The ideal candidate brings 6+ years in marketing, strong digital and analytics skills, and a proven track record in managing campaigns that deliver measurable results.