FMCG Brand Innovation Lead

Placements24; Benoni; On-site; ZAR 600,000 - 1,000,000; Full time

Benefits offered by this job

Competitive salary

Performance bonuses

Medical aid

Retirement fund

Generous annual leave

Training programs

Career progression

Employee discounts

Job summary

Placements24 in Benoni, Gauteng, seeks a dynamic Brand Manager to spearhead new product development and brand innovation. You will identify market opportunities, craft innovative concepts, and launch them successfully, working with R&D, marketing, and sales to bring exciting brands to life.

The role focuses on consumer insights, product development lifecycles, and strategic brand direction within FMCG, with growth-driven expectations and cross-functional collaboration in a fast-paced environment.

Qualifications

• Bachelor's degree in Marketing, Business, or related field; master's preferred.
• 4–6 years of brand/product management experience in FMCG.
• Proven track record launching new products/brands.
• Strong consumer insights, market research, and product development lifecycle.
• Excellent strategic thinking, analytics, and problem-solving.
• Excellent project management and cross-functional collaboration.
• Creative mindset with passion for innovation and market trends.
• Proficient in MS Office; experience with PM tools is a plus.
• Able to work with Benoni-based team.

Responsibilities

• Identify market gaps and consumer needs to drive development of new FMCG products and brands.
• Lead the product innovation process from concept generation through to market launch.
• Develop brand strategies and positioning for new products.
• Conduct market research, competitive analysis, and consumer testing.
• Collaborate with R&D, packaging, and manufacturing teams to ensure viability and quality.
• Develop go-to-market plans including marketing, pricing, and distribution strategies.
• Manage brand budget for innovation projects and monitor post-launch performance.
• Stay abreast of FMCG trends and technologies.

Skills

Brand management

Product development

Market research

Cross-functional work

Strategic thinking

Analytical skills

Project management

MS Office

Education

Bachelor's degree in Marketing/Business

Master's degree (advantageous)

Tools

MS Office Suite

PM tools

Job description

Placements24 in Benoni, Gauteng, seeks a dynamic Brand Manager to spearhead new product development and brand innovation. You will identify market opportunities, craft innovative concepts, and launch them successfully, working with R&D, marketing, and sales to bring exciting brands to life.

The role focuses on consumer insights, product development lifecycles, and strategic brand direction within FMCG, with growth-driven expectations and cross-functional collaboration in a fast-paced environment.