FMCG Senior Brand Manager — Hybrid Growth & Strategy

Placements24; Midrand; Hybrid; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonuses

Health insurance

Professional development

Generous annual leave

Hybrid work model

Exposure to leading brands

Job summary

Placements24 in Midrand, Gauteng is seeking a Senior Brand Manager to shape and elevate FMCG brands. You will develop and execute brand strategies, drive market share, and engage consumers through data-driven campaigns.

The role blends strategic thinking with hands-on execution, offering growth within a reputable organization and opportunities to lead cross-functional teams and sponsor partnerships.

Qualifications

• 5–7 years in brand management in FMCG.
• Proven track record of launching and managing brands.
• Strong analytical and strategic planning skills.
• Excellent communication, presentation, and interpersonal skills.
• Experience in Gauteng region is a plus.
• Bachelor's degree in Marketing, Business Administration, or related field.

Responsibilities

• Develop and implement brand strategies to drive growth and profitability.
• Conduct market research and analyse consumer trends.
• Manage brand budgets and ROI.
• Collaborate with marketing, sales, and product development.
• Oversee creation of marketing campaigns and materials.
• Monitor brand performance, market share, and competitor activities.
• Manage agency relationships and ensure effective execution of marketing plans.
• Identify and leverage new product development opportunities.
• Drive brand awareness and equity through partnerships and sponsorships.

Skills

Brand management

Leadership

Market analysis

Strategic planning

Communication

Cross-functional

Campaign development

Customer insights

Education

Bachelor's in Marketing

Bachelor's in Business Administration

Master's degree preferred

Tools

Data analysis tools

Market research methodologies

Job description

Placements24 in Midrand, Gauteng is seeking a Senior Brand Manager to shape and elevate FMCG brands. You will develop and execute brand strategies, drive market share, and engage consumers through data-driven campaigns.

The role blends strategic thinking with hands-on execution, offering growth within a reputable organization and opportunities to lead cross-functional teams and sponsor partnerships.