FMCG Brand Growth Specialist

Placements24; Benoni; Hybrid; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Medical aid

Retirement fund

Job summary

Placements24 in Benoni, Gauteng, seeks a Brand Marketing Specialist to drive brand strategy and consumer engagement within a fast-moving consumer goods environment. You will work with the Brand Manager to implement campaigns and manage digital presence.

The ideal candidate has 2–4 years in brand/digital marketing, a Bachelor's in marketing or related field, strong analytical skills, and a creative approach to brand building. This role offers growth within a supportive FMCG team.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• 2-4 years in brand marketing or related FMCG role.
• Strong marketing principles and consumer behavior knowledge.
• Experience with digital marketing platforms and social media management.
• Excellent written and verbal communication skills.
• Proficiency in MS Office Suite.
• Ability to thrive in a fast-paced team environment.

Responsibilities

• Assist in development and execution of integrated brand plans.
• Conduct market research and analyze consumer insights.
• Manage digital marketing initiatives including social media and email.
• Monitor brand performance metrics and report findings.
• Collaborate with creative agencies on collateral.
• Support brand events, sponsorships, and promotions.
• Maintain brand consistency across channels.
• Analyze competitor activities and market trends.
• Coordinate with sales and product teams on brand objectives.
• Manage timelines and budgets for marketing initiatives.

Skills

Brand management

Digital marketing

Consumer insights

Analytics

Communication skills

Education

Bachelor's degree in Marketing, Communications, Business Administration, or related field

Tools

MS Office Suite

Social media management tools

Email marketing platforms

Job description

Placements24 in Benoni, Gauteng, seeks a Brand Marketing Specialist to drive brand strategy and consumer engagement within a fast-moving consumer goods environment. You will work with the Brand Manager to implement campaigns and manage digital presence.

The ideal candidate has 2–4 years in brand/digital marketing, a Bachelor's in marketing or related field, strong analytical skills, and a creative approach to brand building. This role offers growth within a supportive FMCG team.