Consumer Insights Manager

Placements24; Sandton; Hybride; ZAR 900 000 - 1 300 000; Plein temps

Avantages offerts par ce poste

Hybrid work

Health insurance

Dental plan

Vision plan

Retirement plan

Career growth

Résumé du poste

Placements24 is seeking a strategic Consumer Insights Manager for our FMCG brands in the Sandton area. The role combines independent work with collaboration across marketing, product development and leadership to translate consumer understanding into actionable strategies.

You will design studies, analyze results, and develop segmentation that informs product and marketing initiatives. This hybrid position emphasizes data-driven storytelling and influencing business decisions.

Qualifications

• Bachelor’s degree in Marketing, Psychology, Sociology, Statistics, or a related field (Master’s preferred).
• 5+ years in consumer insights, market research, or analytics, ideally in FMCG.

Responsabilités

• Design and run qualitative and quantitative consumer research studies.
• Analyze data and translate findings into actionable insights for brands, marketing and product teams.
• Develop consumer profiles and segmentation strategies.
• Present findings and recommendations to senior leadership and cross-functional teams.
• Monitor market trends and competitive landscape with ongoing intelligence.
• Manage external research agencies and budgets effectively.

Connaissances

Analytical skills

Communication

Storytelling

Presentation

Formation

Bachelor's degree in Marketing / Psychology / Sociology / Statistics

Master's degree preferred

Outils

Data analysis tools

Description du poste

About the Role

Our client is seeking a strategic Consumer Insights Manager to uncover deep understanding of consumer behavior and translate these insights into actionable strategies for their FMCG brands. This role is pivotal in informing product development, marketing campaigns, and overall business strategy within the competitive Sandton market. You will lead research initiatives, analyze data, and collaborate across departments to ensure our brands remain relevant and resonate with target consumers. This hybrid role supports a balanced approach to work, fostering both focused independent work and collaborative team engagement.

Key Responsibilities

• Design and execute qualitative and quantitative consumer research studies to understand consumer needs, preferences, and behaviors.
• Analyze research data, identify key trends, and translate findings into actionable insights for brand, marketing, and product development teams.
• Develop comprehensive consumer profiles and segmentation strategies.
• Present research findings and strategic recommendations to senior leadership and cross-functional teams.
• Monitor market trends and competitive landscape, providing ongoing intelligence.
• Manage external research agencies and budgets effectively.

Requirements

• Bachelor's degree in Marketing, Psychology, Sociology, Statistics, or a related field; Master's degree preferred.
• 5+ years of experience in consumer insights, market research, or analytics, preferably within the FMCG industry.
• Proven expertise in various research methodologies (qualitative and quantitative).
• Strong analytical skills and proficiency in data analysis tools.
• Excellent communication, presentation, and storytelling abilities.
• Experience working in a hybrid environment and collaborating effectively across diverse teams.

Benefits

• Competitive salary and performance-based incentives.
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional growth and development.
• Hybrid work arrangement combining remote flexibility and in-office collaboration.
• Retirement plan with employer matching.
• A culture that values data-driven decision-making and consumer-centricity.