FMCG Market Insights Analyst – Randburg (Data-Driven)

Placements24; Randburg; On-site; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Competitive salary based on skills and

Annual performance bonus

Comprehensive medical aid coverage

Retirement savings plan

Professional development & training in

Data-driven decision making

Job summary

Placements24 seeks a Market Analyst in Randburg to drive strategic insights in the FMCG sector. You will analyze market dynamics, track sales performance, and translate data into actionable recommendations for product development, marketing campaigns, and sales strategies.

The role requires 3–4 years of experience, a strong quantitative background, and proficiency with Excel, SPSS and Tableau. A focus on clear reporting and collaboration with cross-functional teams is essential.

Qualifications

• Bachelor's degree in Marketing, Economics, Statistics, Business Analytics, or related field.
• 3–4 years of market analysis experience, preferably in FMCG.
• Proficient in data analysis software (Excel, SPSS, Tableau).
• Experience with market research methodologies and tools.
• Excellent report writing and presentation skills; ability to communicate complex findings clearly.
• Strong understanding of the South African FMCG market.

Responsibilities

• Conduct market research including competitor analysis and consumer behavior studies.
• Collect and analyze sales data, market share, and promotional data.
• Prepare reports and presentations summarizing insights and recommendations.
• Identify market opportunities and threats; support marketing and sales teams.
• Develop and maintain market intelligence databases and dashboards.
• Monitor industry performance and relevant economic indicators.
• Collaborate with cross-functional teams for new product launches and campaigns.
• Use analytical tools to interpret data and generate insights.

Skills

Analytical thinking

Quantitative analysis

Report writing

Presentation skills

Market research

Education

Bachelor's degree in Marketing/Economics/Statistics

Tools

Excel

SPSS

Tableau

Job description

Placements24 seeks a Market Analyst in Randburg to drive strategic insights in the FMCG sector. You will analyze market dynamics, track sales performance, and translate data into actionable recommendations for product development, marketing campaigns, and sales strategies.

The role requires 3–4 years of experience, a strong quantitative background, and proficiency with Excel, SPSS and Tableau. A focus on clear reporting and collaboration with cross-functional teams is essential.