Market Research Specialist - FMCG

Placements24; Pretoria; Sur place; ZAR 360 000 - 540 000; Plein temps

Avantages offerts par ce poste

Medical aid

Retirement fund contributions

Generous annual leave

Training and development

Collaborative office environment

Résumé du poste

Placements24 is seeking a Market Research Specialist in Pretoria to understand consumer behavior, market dynamics and competitive landscapes, providing actionable insights to guide strategic decisions for FMCG brands.

You will design and conduct research projects, analyze data, present findings to senior management, and collaborate with marketing and product teams to translate insights into growth strategies.

Qualifications

• Bachelor's degree in Marketing, Statistics, Psychology, or a related field.
• 3+ years of experience in market research, preferably in FMCG.
• Proficiency in research methodologies, statistical analysis, and data visualization tools.
• Strong analytical and critical thinking skills with keen attention to detail.
• Excellent written and verbal communication skills for presenting complex findings.

Responsabilités

• Design and manage market research projects, including surveys, focus groups, and competitor analysis.
• Collect, analyze, and interpret quantitative and qualitative data to identify market trends and consumer insights.
• Prepare comprehensive research reports and presentations for senior management and marketing teams.
• Monitor the competitive landscape and identify emerging threats and opportunities.
• Collaborate with marketing and product development teams to translate research findings into actionable strategies.

Connaissances

Market research experience

Analytical thinking

Communication skills

Statistical analysis

Data visualization

Research methodologies

Formation

Bachelor's degree in Marketing, Statistics, Psychology, or a related field

Description du poste

About the Role

Our client, a key player in the dynamic FMCG market, is seeking a dedicated and insightful Market Research Specialist to join their team in Pretoria . This role is central to understanding consumer behavior, market dynamics, and competitive landscapes, providing actionable insights to guide strategic decision-making. You will be responsible for designing and conducting research projects, analyzing data, and presenting findings to various departments. This is an excellent opportunity for a curious and analytical individual to contribute directly to the success and growth of our client's brands within the fast-paced consumer goods sector.

Key Responsibilities

• Design and manage market research projects, including surveys, focus groups, and competitor analysis.
• Collect, analyze, and interpret quantitative and qualitative data to identify market trends and consumer insights.
• Prepare comprehensive research reports and presentations for senior management and marketing teams.
• Monitor the competitive landscape and identify emerging threats and opportunities.
• Collaborate with marketing and product development teams to translate research findings into actionable strategies.

Requirements

• Bachelor's degree in Marketing, Statistics, Psychology, or a related field.
• 3+ years of experience in market research, preferably within the FMCG industry.
• Proficiency in research methodologies, statistical analysis, and data visualization tools.
• Strong analytical and critical thinking skills with a keen attention to detail.
• Excellent written and verbal communication skills for presenting complex findings.

Benefits

• Competitive annual salary with potential for merit increases.
• Comprehensive medical aid and retirement fund contributions.
• Generous annual leave allowance.
• Opportunities for training and professional development in market research techniques.
• A collaborative office environment in a key commercial hub.