FMCG Brand Activation Specialist

Placements24; Stellenbosch; On-site; ZAR 280,000 - 520,000; Full time

Benefits offered by this job

Medical aid

Retirement fund contributions

Job summary

Placements24 in Paarl, Western Cape, invites an experienced FMCG Brand Activation Specialist to join its marketing team. You will lead in-store activations, experiential events, and shopper marketing initiatives to boost brand engagement and sales.

The role requires 3–5 years in brand activation or related fields, a solid grasp of retail environments, budget management, and the ability to collaborate with sales and agencies. On-site role with regional travel.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 3–5 years of brand activation, shopper marketing, or event management experience.
• Experience in developing consumer-facing marketing campaigns and reporting.

Responsibilities

• Develop and implement strategic brand activation plans.
• Design and execute in-store promotions and experiential events.
• Collaborate with brand management to translate objectives into activation initiatives.
• Manage relationships with agencies and suppliers.
• Create briefs and marketing collateral for POS displays.
• Monitor activation effectiveness and report performance.
• Ensure consistent brand messaging across touchpoints.
• Manage budgets for activation activities.
• Stay updated on shopper marketing trends.
• Work with sales to align and execute in trade.

Skills

Brand activation

Shopper marketing

Event management

Campaign development

Budget management

Stakeholder communication

Education

Bachelor's degree in Marketing, Communications, or related field

Job description

About the Role

Our client, a leading innovator in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a creative and results-driven FMCG Brand Activation Specialist to join their marketing team in Paarl, Western Cape . This role is central to bringing brands to life through engaging and impactful consumer experiences, point-of-sale initiatives, and promotional campaigns. The ideal candidate will have a flair for marketing, a strong understanding of consumer engagement strategies, and a proven ability to execute successful activation programs. This is an on-site role requiring regular interaction with trade partners and field teams within the designated region.

Key Responsibilities

• Develop and implement strategic brand activation plans that drive consumer engagement and sales.
• Design and execute in-store promotions, sampling activities, and experiential marketing events.
• Collaborate with the brand management team to translate brand objectives into effective activation initiatives.
• Manage relationships with agencies and suppliers involved in activation campaigns.
• Develop creative briefs and oversee the creation of marketing collateral for point-of-sale and in-store displays.
• Monitor the effectiveness of activation programs, analyze results, and provide performance reports.
• Ensure consistent brand messaging and execution across all touchpoints.
• Manage budgets allocated for brand activation activities.
• Stay abreast of the latest trends in consumer engagement and shopper marketing.
• Work closely with the sales team to ensure alignment and effective execution in trade.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3-5 years of experience in brand activation, shopper marketing, or event management, preferably within the FMCG industry.
• Proven experience in developing and executing successful consumer-facing marketing campaigns.
• Strong understanding of retail environments and point-of-sale marketing principles.
• Excellent creativity, project management, and organizational skills.
• Strong communication and interpersonal abilities to build relationships with stakeholders.
• Ability to work independently and as part of a team.
• Experience in budget management.
• Must be based in or willing to relocate to the Paarl, Western Cape area.
• Flexibility to travel within the region and occasional weekend work may be required for events.

Benefits

Our client offers a competitive salary and benefits package, including medical aid and retirement fund contributions. Opportunities for professional development and career growth within a dynamic marketing department are available. You will be part of a creative and collaborative team environment, working with well-recognized FMCG brands. The role provides direct exposure to consumer interaction and the impact of marketing initiatives. This position is ideal for an ambitious marketing professional looking to make a significant contribution to brand success in the vibrant Western Cape market.