Experiential Brand Activator: FMCG & Events

Placements24; Klerksdorp; On-site; ZAR 300,000 - 550,000; Full time

Benefits offered by this job

Competitive compensation

Bonuses

Professional development

Dynamic work environment in Klerksdorp

Exposure to FMCG brands

Team-oriented culture

Job summary

Placements24 in Klerksdorp is seeking a creative and energetic Brand Activation Specialist to energize in-store and out-of-home activations, promotions, and events across the North West region. You will collaborate with marketing and sales teams to develop activation strategies that boost brand awareness, trial, and sales, with hands-on experience in brand building.

The role offers exposure to leading FMCG brands and opportunities for growth within a dynamic team.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven ability to develop and execute promotional campaigns.
• Strong understanding of consumer behavior and engagement strategies.
• Excellent project management and organizational skills.

Responsibilities

• Develop and implement creative brand activation strategies and campaigns.
• Plan and execute in-store promotions, sampling activities, and point-of-sale initiatives.
• Coordinate and manage brand events, sponsorships, and experiential marketing activities.
• Collaborate with sales teams to ensure effective execution of brand plans at the retail level.
• Manage relationships with external agencies and suppliers for activation material production and event logistics.
• Monitor and report on the effectiveness of brand activation initiatives, gathering consumer feedback and market insights.
• Ensure brand consistency and messaging across all activation touchpoints.
• Manage budgets for activation projects and track expenses.
• Stay abreast of industry trends and competitor activities to identify new activation opportunities.
• Work closely with the marketing team on campaign development and execution.

Skills

Communication skills

Interpersonal skills

Project management

Organizational skills

Creative thinking

Problem solving

MS Office

Consumer behavior

Event management

Team collaboration

Education

Bachelor's degree in Marketing/Communications

Tools

MS Office Suite

Job description

Placements24 in Klerksdorp is seeking a creative and energetic Brand Activation Specialist to energize in-store and out-of-home activations, promotions, and events across the North West region. You will collaborate with marketing and sales teams to develop activation strategies that boost brand awareness, trial, and sales, with hands-on experience in brand building.

The role offers exposure to leading FMCG brands and opportunities for growth within a dynamic team.