FMCG Brand Activation Lead

Placements24; Vereeniging; Hybrid; ZAR 520,000 - 820,000; Full time

Benefits offered by this job

Competitive salary

Medical aid

Provident fund

Career progression

Job summary

Placements24 in Vereeniging, Gauteng, is seeking a Brand Activation Manager to lead consumer engagement initiatives for FMCG brands. You will conceptualize and execute in-store activations, experiential events, and strategic partnerships to drive sales and loyalty.

The role requires 4–6 years in brand management or related fields, with strong planning, collaboration, and communication skills. A dynamic, fast-paced environment awaits in Vereeniging.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 4-6 years of brand management, marketing, or event management experience in FMCG.
• Proven ability to plan in-store promotions and experiential campaigns.
• Strong project management and cross-functional collaboration skills.

Responsibilities

• Develop and implement comprehensive brand activation strategies aligned with brand objectives.
• Plan, execute, and manage in-store promotions, POS materials, and merchandising.
• Organize experiential events, roadshows, and sampling campaigns.
• Collaborate with marketing and sales for seamless activation execution.
• Manage activation budgets, ensuring ROI and cost efficiency.
• Build relationships with activation agencies, event organizers, and retail partners.
• Monitor campaign effectiveness and provide insights for future planning.
• Ensure brand consistency across activation touchpoints.
• Identify new opportunities for consumer engagement and interaction.
• Stay updated on industry trends and competitor activities.

Skills

Brand management

Marketing

Event management

Project management

Negotiation

Interpersonal skills

MS Office

Education

Bachelor's degree in Marketing or related field

Tools

MS Office Suite

Job description

Placements24 in Vereeniging, Gauteng, is seeking a Brand Activation Manager to lead consumer engagement initiatives for FMCG brands. You will conceptualize and execute in-store activations, experiential events, and strategic partnerships to drive sales and loyalty.

The role requires 4–6 years in brand management or related fields, with strong planning, collaboration, and communication skills. A dynamic, fast-paced environment awaits in Vereeniging.