FMCG Brand Activation Lead - Hybrid (Paarl)

Placements24; Paarl; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary package

Performance-based incentives

Health and wellness benefits

Growth opportunities

Collaborative team environment

Brand exposure

Job summary

Placements24 is seeking a creative FMCG Brand Activation Manager in Paarl, Western Cape. The role drives in-market activations, campaigns, and POS initiatives to boost brand visibility and sales.

You will plan, execute, and measure activations, engaging with internal teams and external partners in a hybrid work setup. The ideal candidate brings 4+ years in FMCG brand management or activation, strong project management, budget handling, and a passion for memorable consumer experiences in a

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 4+ years in brand management, marketing, or event management with FMCG activation focus.
• Proven experience in developing and executing below-the-line marketing campaigns.
• Excellent project management and organizational skills with attention to detail.
• Strong creative thinking, problem-solving, and communication abilities.

Responsibilities

• Develop and implement innovative brand activation strategies aligned with marketing objectives.
• Plan and execute in-store promotions, sampling events, sponsorships, and digital activation campaigns.
• Manage creation of activation materials, POS displays, brochures, and merchandise.
• Collaborate with sales teams to ensure effective activation plan execution at retail level.
• Monitor and measure campaign effectiveness; provide insights for improvement.
• Manage budgets for activation activities and ensure efficient resource use and ROI.
• Build and maintain relationships with external agencies, suppliers, and retail partners.
• Stay informed about consumer trends and competitor activities to identify opportunities.
• Ensure activations align with brand guidelines and company values.

Skills

Brand activation

Project management

Budget management

Communication skills

Negotiation

Interpersonal skills

Creative thinking

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Job description

Placements24 is seeking a creative FMCG Brand Activation Manager in Paarl, Western Cape. The role drives in-market activations, campaigns, and POS initiatives to boost brand visibility and sales.

You will plan, execute, and measure activations, engaging with internal teams and external partners in a hybrid work setup. The ideal candidate brings 4+ years in FMCG brand management or activation, strong project management, budget handling, and a passion for memorable consumer experiences in a