Brand Activation Specialist: FMCG Consumer Experiences

Placements24; Bloemfontein; On-site; ZAR 240,000 - 360,000; Full time

Benefits offered by this job

Competitive salary

Medical aid

Retirement fund

Generous annual leave

Career growth opportunities

Relocation assistance may be possible

Job summary

Placements24 in Bloemfontein is seeking a Brand Activation Specialist to lead consumer experiences, promotions, and in-store activations. You will develop campaigns, coordinate events, sampling programs, and collaborations with agencies to drive trial and loyalty.

The role requires 2–4 years in brand activation within FMCG, strong project management, and willingness to travel across the Free State region. A marketing/communications degree is essential.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 2–4 years in brand activation or event marketing in FMCG.
• Proven ability to plan and execute consumer campaigns and events.
• Strong understanding of FMCG market and consumer behavior.
• Excellent project management and time management skills.
• Willingness to travel within Free State and surrounding areas.

Responsibilities

• Develop and execute brand activation strategies and campaigns to drive engagement and product trial.
• Plan, coordinate, and manage on-ground activations including events, sampling, and in-store promotions.
• Collaborate with marketing and sales to align activations with brand strategy and objectives.
• Manage relationships with external vendors and agencies involved in campaigns.
• Create briefs for agencies and oversee activation materials.
• Monitor performance and provide insights for improvement.
• Manage activation budgets for cost-efficiency and ROI.
• Ensure activations comply with brand guidelines and high standards.
• Stay updated on consumer trends to identify new opportunities.
• Prepare post-campaign analysis reports for stakeholders.

Skills

Brand activation

Event marketing

Campaign management

Project management

Communication

Education

Bachelor's degree in Marketing/Communications

Tools

MS Office Suite

Job description

Placements24 in Bloemfontein is seeking a Brand Activation Specialist to lead consumer experiences, promotions, and in-store activations. You will develop campaigns, coordinate events, sampling programs, and collaborations with agencies to drive trial and loyalty.

The role requires 2–4 years in brand activation within FMCG, strong project management, and willingness to travel across the Free State region. A marketing/communications degree is essential.