External Sales Rep (Power Tools)

Kontak Recruitment; Johannesburg; On-site; ZAR 167,000 - 279,000; Full time

Job summary

Kontak Recruitment seeks an External Sales Representative to drive new business and grow power tool sales across Gauteng, with a primary focus on hardware retailers, tool shops, distributors and contractors. The role involves demonstrating products, creating quotations, and converting quotes to orders while building repeat business.

The ideal candidate will be self-motivated, travel across Gauteng regularly, and have a track record of meeting sales targets and developing new accounts.

Qualifications

• Minimum 2 to 3 years’ external sales, field sales or business development experience.
• Experience selling power tools, hardware, construction equipment or other technical products is preferred.
• Proven ability to cold call, generate new business, open new customer accounts and meet sales targets.
• Existing customer relationships within hardware retail, tools, construction, contractor or industrial sectors are advantageous.

Responsibilities

• Identify potential customers within target markets and approach them.
• Develop new business with hardware stores, tool retailers, distributors, contractors and commercial customers.
• Plan daily/weekly visits, conduct face-to-face meetings and maintain a structured external sales route.
• Present and demonstrate the power tool range, prepare quotations and convert enquiries into orders.
• Work toward monthly and quarterly sales targets for growth and repeat business.
• Maintain strong relationships for repeat purchases and customer retention.
• Keep accurate records of leads, quotations, visits and opportunities, and report on pipeline.

Skills

External sales

Cold calling

Account development

Negotiation

Customer relationships

Travel readiness

Communication skills

Own vehicle

Driver's license

Education

Grade 12

Job description

External Sales Rep (Power Tools) required in Johannesburg.

Seeking a driven External Sales Representative to develop new business and grow sales of power tools across Gauteng.

This is a hands-on hunter role focused on identifying new customers, opening accounts, demonstrating products, converting quotations into orders and building repeat business. The successful candidate will target hardware retailers, tool shops, distributors, contractors, construction businesses, workshops and other commercial customers.

The role is suited to a self-motivated salesperson who is comfortable cold calling, travelling, working independently and helping to establish a growing power tool range in the South African market.

Salary: R15 000 – R25 000 basic per month + commission.

Minimum Requirements:

• Grade 12
• Minimum 2 to 3 years’ external sales, field sales or business development experience.
• Experience selling power tools, hardware, construction equipment, industrial equipment or other technical products is preferred; direct power tool or hardware sales experience will be a strong advantage.
• Proven ability to cold call, generate new business, open new customer accounts and work towards sales targets.
• Existing customer relationships within the hardware retail, tools, construction, contractor or industrial sectors will be advantageous.
• Confident presenting and demonstrating products, preparing quotations, managing follow-ups and maintaining an active sales pipeline.
• Strong communication, negotiation and customer relationship skills.
• Basic computer literacy with the ability to maintain sales records and submit reports.
• Valid driver’s licence – essential; own vehicle advantageous.
• Willing to travel regularly across Gauteng and attend trade events where required; must be self-motivated, persistent and comfortable working independently.

Duties and Responsibilities:

• Identify and approach potential customers within the company’s target markets.
• Develop new business with hardware stores, tool retailers, distributors, contractors, construction companies, workshops, engineering businesses, manufacturers and other commercial customers.
• Plan daily and weekly customer visits, conduct face-to-face sales meetings and maintain a structured external sales route.
• Present and demonstrate the power tool range, explaining product features, benefits, applications and limitations accurately.
• Prepare quotations, follow up consistently and convert enquiries and quotations into confirmed orders.
• Work towards agreed monthly and quarterly targets for sales, gross profit, new accounts, customer visits, quotations, conversion and repeat business.
• Build and maintain strong relationships with new and existing customers to support repeat sales and customer retention.
• Identify opportunities for bulk sales, corporate accounts, distributors, resellers and new sales channels.
• Maintain accurate records of leads, customer details, quotations, visits, follow-ups, orders and active opportunities, and submit regular sales and pipeline reports.
• Monitor competitor products, pricing and promotions and provide practical market feedback to management.
• Assist with product launches, marketing campaigns, promotions, trade shows, exhibitions and basic product content where required.
• Develop a strong working knowledge of the power tool range, including cordless tools, drills, impact drivers, grinders, rotary hammers, saws, sanders, batteries, chargers, accessories, spare parts and consumables.
• Assist customers with product selection, order follow-ups and warranty enquiries, escalate technical issues where necessary and take proper care of demonstration tools and samples.
• Work closely with management, procurement, warehouse, finance, customer service and technical support teams, and assist with reasonable market-development activities within a growing start-up environment.