Email Growth Specialist | Hybrid, Data-Driven Campaigns

Placements24; Mtubatuba Local Municipality; Hybrid; ZAR 180,000 - 300,000; Full time

Benefits offered by this job

Health and retirement benefits

Hybrid work arrangement

Training opportunities

Collaborative team environment

Job summary

Placements24 in Richards Bay, KwaZulu-Natal is seeking an Email Marketing Specialist to craft compelling email campaigns. You will design templates, write copy, and manage automation workflows to nurture leads and drive ROI.

The role emphasizes data-driven optimization with segmenting lists, testing strategies, and analyzing performance. A hybrid work arrangement is offered, along with health and retirement benefits.

Qualifications

• Proven experience in email marketing or related digital marketing role.
• Strong copywriting and editing skills.
• Experience with HTML/CSS for email templates is a plus.
• Ability to analyze campaign data to drive insights.
• Understanding of CRM systems and customer data management.

Responsibilities

• Design, build, and execute targeted email campaigns, including newsletters and promos.
• Write engaging email copy aligned with brand voice and objectives.
• Develop and segment email lists based on behavior and demographics.
• Manage A/B testing of subject lines, CTAs, and send times.
• Monitor metrics and report on campaign performance.
• Ensure compliance with email regulations and deliverability standards.

Skills

Email marketing

Copywriting

HTML/CSS for emails

Marketing automation

CRM data management

Tools

Mailchimp

HubSpot

Sendinblue

Job description

Placements24 in Richards Bay, KwaZulu-Natal is seeking an Email Marketing Specialist to craft compelling email campaigns. You will design templates, write copy, and manage automation workflows to nurture leads and drive ROI.

The role emphasizes data-driven optimization with segmenting lists, testing strategies, and analyzing performance. A hybrid work arrangement is offered, along with health and retirement benefits.