Hybrid Digital Marketing Specialist - Data-Driven Growth

Placements24; Richards Bay; Hybrid; ZAR 180,000 - 360,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work model

Training programs

Conference attendance

Team events

Job summary

Placements24 in Richards Bay, KwaZulu-Natal is seeking a dynamic Digital Marketing Specialist to join our vibrant team in a hybrid role that blends in-office collaboration with remote flexibility. You will develop and execute digital strategies to boost brand visibility, engage customers, and drive business objectives across multiple channels.

The ideal candidate has hands-on experience with SEO/SEM, social media, email marketing, content creation, and analytics, and can translate data into

Qualifications

• Proven experience as a Digital Marketing Specialist or similar role.
• Experience leading SEO/SEM, marketing databases, email, social media, and/or display advertising campaigns.
• Solid understanding of website analytics tools (e.g., Google Analytics).
• Strong analytical and problem-solving skills with the ability to interpret data and derive actionable insights.
• Excellent written and verbal communication skills.
• Creative thinking and ability to generate innovative marketing ideas.
• Proficiency in marketing automation and CRM software.
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Experience with graphic design tools is a plus.

Responsibilities

• Develop and implement comprehensive digital marketing campaigns across platforms including social media, email, search engines, and display advertising.
• Manage and optimize social media profiles and content to increase brand awareness and engagement.
• Create content for website, blogs, email newsletters, and other marketing collateral.
• Monitor, analyze, and report on campaign performance using tools like Google Analytics, social media insights, and CRM data.
• Conduct market research and competitor analysis to identify new opportunities and trends.
• Collaborate with the sales and creative teams to ensure cohesive marketing efforts and brand messaging.
• Manage SEO/SEM strategies to improve search engine rankings and drive organic traffic.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.

Skills

SEO/SEM management

Social media management

Email marketing

Content creation

Data analysis

Communication skills

Creative thinking

Marketing automation

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

CRM software

Marketing automation tools

Google Analytics

Job description

Placements24 in Richards Bay, KwaZulu-Natal is seeking a dynamic Digital Marketing Specialist to join our vibrant team in a hybrid role that blends in-office collaboration with remote flexibility. You will develop and execute digital strategies to boost brand visibility, engage customers, and drive business objectives across multiple channels.

The ideal candidate has hands-on experience with SEO/SEM, social media, email marketing, content creation, and analytics, and can translate data into