EdTech Product Marketing Lead - Remote

HyperionDev; Cape Town; A distancia; ZAR 700.000 - 1.000.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote-friendly

Flexible work options

Health benefits

Work with top edtech leaders

Descripción de la vacante

HyperionDev, a leading edtech provider, is seeking a Product Manager with strong customer research, stakeholder management and project delivery skills to support how HyperionDev's courses are positioned and brought to market. You will translate that knowledge into clear product information, positioning and actionable briefs.

You'll coordinate people, processes and approvals needed to deliver course launches, marketing projects and updates accurately and on time.

Formación

• Minimum 3 years in product marketing, brand management or marketing operations with customer research and cross-functional delivery.
• At least 1 year coordinating marketing projects, launches or updates across multiple stakeholders.
• Experience conducting qualitative customer or market research and translating findings into practical recommendations.
• Experience developing product positioning, messaging or clear customer propositions.
• Strong briefs, timelines, dependencies and approvals management across concurrent projects.
• Experience maintaining documentation and reviewing customer-facing information for accuracy.
• A sound understanding of digital marketing channels and the customer journey to purchase.
• Strong written communication and stakeholder management skills.
• A diploma or degree in Business, Marketing, Communications or related field.

Responsabilidades

• Customer & Market Research: Build audience personas and gather qualitative insights to inform positioning and marketing activity.
• Product Positioning: Develop course propositions, USPs and differentiators for prospective students.
• Project Planning & Delivery: Coordinate course launches and marketing projects with clear briefs and timelines.
• Stakeholder & Partner Management: Align internal teams and university partners on requirements and approvals.
• Product Information & Documentation: Maintain accurate course information and partner requirements.
• Marketing Operations & Approvals: Coordinate workflows and approvals in line with brand and partner needs.
• Quality Assurance: Review marketing materials for factual accuracy and consistency.
• Performance & Continuous Improvement: Use feedback and results to improve messaging and processes.

Conocimientos

Customer research

Stakeholder management

Project delivery

Product marketing

Brand management

Marketing operations

Go-to-market

Cross-functional delivery

Educación

Diploma in Business/Marketing/Communications

Degree in Business/Marketing/Communications

Herramientas

Asana

Basecamp

Trello

Descripción del empleo

HyperionDev, a leading edtech provider, is seeking a Product Manager with strong customer research, stakeholder management and project delivery skills to support how HyperionDev's courses are positioned and brought to market. You will translate that knowledge into clear product information, positioning and actionable briefs.

You'll coordinate people, processes and approvals needed to deliver course launches, marketing projects and updates accurately and on time.