Product Marketing Lead

HyperDev AI; Johannesburg; Hybride; ZAR 700 000 - 900 000; Plein temps

Avantages offerts par ce poste

Hybrid work options

Opportunity to enroll in Coding Bootcamps

Impactful, mission-driven work

Résumé du poste

A dynamic tech education company based in Johannesburg is seeking a Product Marketing Lead to drive the marketing strategies for educational technology offerings. The ideal candidate will have extensive experience in digital marketing, team leadership, and project management. Responsibilities include defining product positioning, leading go-to-market strategies, and managing marketing campaigns. This role offers hybrid work options and a chance to make impactful changes in tech education.

Qualifications

• 4+ years of progressive marketing experience in a high-growth, digital consumer-marketing space.
• 1+ years of direct line management, mentorship, or team leadership experience.
• Thorough understanding of various online and offline marketing funnels.

Responsabilités

• Lead and grow the Product Marketing function by hiring and mentoring.
• Define core marketing strategy and oversee its execution.
• Manage end-to-end development and execution of cross-channel campaigns.

Connaissances

Digital marketing

Team leadership

Project management

Communication skills

Analytical skills

Formation

Diploma in Business, Marketing or Communications

Degree in Marketing or Communications

Outils

Asana

Basecamp

Trello

Description du poste

About HyperDev

About Us HyperDev is a new developer-focused spin-out within the HyperionDev ecosystem, one of the world's leading providers of accelerated tech education. Our mission is to help people Write Code Right and 10x their impact by radically improving how developers build, learn, and grow in their work using generative AI. We're building the first tool that bridges the gap between low-code platforms and full-scale programming. By abstracting code into natural language, developers maintain full control over logic and behaviour while eliminating friction from syntax and boilerplate. HyperionDev, our parent organisation, is one of the largest and most recognised coding education providers in EMEA, partnering with world-class universities to deliver industry-driven coding bootcamps. We are backed by Meta and the UK government\'s Department for Education, and supported by a global community of investors. By joining HyperDev, you become part of this wider mission, combining cutting-edge AI with a proven model for global tech impact.

The Role

The Product Marketing Lead is a strategic leadership role responsible for guiding the Product Marketing function across HyperionDev\'s education technology offerings. You will help lead and define the product positioning strategy, ensure structured A/B testing and thorough content performance analysis, and foster an increasingly agile PMM function. You will oversee the team\'s execution of go-to-market strategies, product launches, and lifecycle marketing initiatives to ensure product success and market adoption. You will help develop the strategic direction to drive HyperionDev\'s overall Cost Per Lead & Registration down across all brands, while growing conversions to Trial & Sale through quality, on-brand marketing that creates brand equity and establishes thought leadership in our category. You will help define the strategic and tactical direction for all Marketing collateral produced by the creative studio in alignment with partner co-marketing expectations and in alignment with the HyperionDev or CoGrammar brands.

Responsibilities

• Team Leadership & Development: Lead and grow the Product Marketing function by hiring, mentoring, and providing direct line management to Product Marketing Specialists. Ensure Product Marketing Specialists are equipped with deep customer insights to create effective positioning strategies and develop compelling messaging for all product launches. Establish Detailed Documentation: manage the visual style guides, the copy guidelines and restrictions, and serve as the primary resource for the team to ensure adherence to these standards.
• Strategic Initiative Development: Define core marketing strategy and oversee its execution to improve the positioning of HyperionDev and/or partner products in local and international markets, partnering with Performance Marketing & University Partnerships to achieve product-market fit. Campaign Management: Manage end-to-end development and execution of cross-channel campaigns for product and partner launches, spanning HyperionDev bootcamps and University Partner programs. Go-to-Market Strategy: Lead development and execution of go-to-market plans for new product launches and feature releases, ensuring alignment. Lifecycle Marketing: Define and implement lifecycle marketing strategies to engage customers and maximise retention. Competitive Analysis: Conduct regular analysis of competitor products and strategies and disseminate findings to the team.
• Product & Execution: Product Champion: inform the overall marketing strategy with product marketing intelligence and act as the primary evangelist for our full solutions set. Cross-Functional Campaign Execution: work with internal creative and studio teams to bring campaigns from concept through execution across channels. Customer & Market Research: oversee creation of detailed personas by brand or product. Product Positioning and Messaging: drive product positioning and messaging, including USPs and use cases, leveraging performance data and competitor intelligence. Stakeholder Management: collaborate with internal and external stakeholders, including higher education institutions\' marketing teams. Marketing Operations: support marketing operations related to QA of branded collateral and approvals. Sales Enablement: provide the sales team with product knowledge and tools. Performance Metrics: provide updates on performance data related to user engagement, content performance, and campaign effectiveness.
• Requirements

Requirements

Minimum

• A Diploma in Business, Marketing or Communications
• 4+ years of progressive marketing experience in a high-growth, digital consumer-marketing space
• 1+ years of direct line management, mentorship, or team leadership experience
• 2+ years of project management experience, managing projects relating to large-scale consumer marketing, preferred with at least a national scope
• Deep understanding of digital marketing and marketing funnels
• Experience working in a marketing team with diverse skill sets
• Experience working with clients and partners towards creative alignment
• Experience with the management of suppliers and 3rd party agencies
• A self-starter who thrives in a fast-paced environment
• Thorough understanding of various online and offline marketing funnels
• Excellent written and verbal communication skills
• Detailed understanding of Social Media marketing, Comms, and PR

Preferred

• Degree in Marketing or Communications
• 2+ years of experience marketing education-related products
• 6+ years of progressive marketing experience in a high-growth consumer-marketing space
• 3+ years of direct line management or P&L/Strategic Initiative ownership
• 3+ years of project management experience, managing projects relating to large-scale consumer marketing at an international level
• 3+ years of experience marketing education-related products
• An understanding of the software development space
• Experience with content calendars and scheduling tools
• Experience with project management tools like Asana, Basecamp or Trello
• Experience in leading or managing sprints involving marketers and developers
• Management of external suppliers and freelancers
• Detailed knowledge of Website/Data Analysis
• Detailed reporting on key website and social media metrics, including Google Ads and Meta Ads
• Experience in developing and executing go-to-market strategies
• Strong analytical skills to interpret data and make informed decisions
• Ability to create compelling sales enablement materials and product content

Benefits

Hybrid work: We are a hybrid work organisation offering flexibility on your schedule. Remote working options are available for candidates not in proximity of a HyperionDev Campus

Learn new tech skills: We offer our employees the opportunity to enrol part-time in our Coding Bootcamps.

Join the heart of tech in Africa, Europe and the US: You\'ll work with the best of the best and rub shoulders with world leaders in edtech, developer education, and developer assessments. Join one of the most ambitious and highest performing tech companies in the space, with a management team that draws their former experience from top tech companies.

Life-changing work: Solve real problems that make education and tech careers accessible to those who need it most: you\'re allowed to brag about it.

Our Values

We\'re a people-forward company with a purpose that underlines everything we do. We\'re obsessed with the potential in people and challenge them to do their best work. We embrace a culture of growth and learning to deliver on our vision and ours is a relentless quest for improvement.